TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.
TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.
Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.
A Brief Overview
The Director, Demand Generation plays a critical role in driving TriNet's pipeline growth by planning, executing, and optimizing integrated marketing programs. This leader will manage core demand generation activities across channels, partner closely with cross‑functional teams, and ensure programs are measurable, targeted, and aligned to business goals. This role requires strong operational discipline, data‑driven decision‑making, and the ability to lead a high‑performing team.
What you will do
* Demand Generation Strategy:
* Support the development and execution of demand generation strategies across PEO, ASO, Broker, and local market segments.
* Drive pipeline growth through demand creation and demand capture programs.
* Translate growth objectives into actionable campaign plans, pipeline targets, and audience strategies.
* Contribute to defining target markets, buyer personas, and messaging frameworks.
* Team Leadership:
* Manage and develop a team of demand generation professionals, including campaign managers, digital marketers, and analysts.
* Promote a collaborative, accountable, and performance‑driven team culture.
* Provide coaching, feedback and professional development support
* Campaign Operations and Optimization:
* Oversee campaign operations including workflows, lead routing, scoring, and conversion optimization.
* Improve lead quality and conversion rates through testing, refinement, and operational rigor.
* Partner with Marketing Operations to optimize inbound lead qualification processes and criteria.
* Campaign Planning and Execution:
* Lead the planning and execution of integrated, multi‑channel campaigns across digital, paid media, email, social, events, and MDR.
* Ensure campaigns are audience‑centric, measurable, and aligned to pipeline and revenue goals.
* Support local market demand generation through region‑specific programs.
* Lead Generation, Nurturing & Lifecycle Marketing:
* Manage programs that attract, capture, and qualify leads using inbound and outbound tactics.
* Execute lifecycle marketing strategies that nurture prospects through the funnel.
* Implement nurturing programs that improve pipeline velocity and conversion.
* Data Driven Insights:
* Use analytics, marketing automation, and CRM tools to measure performance and optimize programs.
* Establish KPIs, dashboards, and reporting frameworks for visibility and accountability.
* Provide insights to inform campaign strategy and investment decisions.
* Cross Functional Collaboration:
* Partner with Sales, Marketing Operations,…