TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.
TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.
Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.
A Brief Overview
We are seeking a visionary, data driven Executive Director of Demand Generation to lead our high performing team and accelerate TriNet's growth engine. In this role, you will own the strategy, execution, and optimization of all demand generation initiatives, driving predictable, scalable pipeline growth across markets, products, and channels. You'll bring a strategic mindset, strong leadership capabilities, and a proven ability to deliver measurable results.
What you will do
* Demand Generation Strategy:
* Build and execute comprehensive demand generation strategies—enterprise-wide and specifically for PEO, ASO, Broker, and local market segments.
* Drive predictable, scalable pipeline growth through both demand creation and demand capture.
* Translate company growth goals into clear pipeline targets by region, product, and market segment.
* Define target markets, buyer personas, and messaging frameworks to fuel pipeline growth and brand relevance.
* Team Leadership:
* Lead, mentor, and inspire a multidisciplinary team including campaign managers, digital marketers, content strategists, and analysts.
* Foster a collaborative, high performance culture focused on innovation, accountability, and continuous improvement.
* Campaign Planning and Execution:
* Oversee integrated, multi‑channel campaign management across digital, paid media, email, social, events, and MDR.
* Ensure campaigns are audience‑centric, measurable, and aligned to pipeline and revenue goals.
* Drive successful demand generation in local markets through tailored, region specific programs
* Campaign Operations & Optimization:
* Lead campaign operations including workflows, lead routing, lead scoring, and conversion optimization.
* Improve lead quality and conversion rates through continuous testing, refinement, and operational rigor.
* Optimize inbound lead qualification processes and criteria to reduce handoffs, improve customer experience, and accelerate speed to seller.
* Lead Generation, Nurturing & Lifecycle Marketing:
* Design and manage programs that attract, capture, and qualify leads using both inbound and outbound tactics.
* Build and execute a holistic lead lifecycle marketing strategy that nurtures prospects through the funnel and accelerates conversion.
* Implement nurturing strategies that guide prospects through the buyer journey and improve pipeline velocity.
* Data Driven Insights:
* Leverage analytics, marketing automation, and CRM tools to measure performance, optimize programs, and inform strategic decisions.
* Establish KPIs,…