JOB SUMMARY
The Senior Brand Manager will lead the development and execution of annual and long-term strategic marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. This role sits at the intersection of brand strategy, innovation, cultural relevance, commercial leadership, and business performance, with accountability for building distinctive brands and driving sustainable growth.
The ideal candidate brings an innovative, growth-oriented mindset and a proven track record building premium consumer brands. This person is energized by the opportunity to create something out of nothing, pairing bold, outside-the-box thinking with strong process orientation, exceptional attention to detail, and disciplined follow-through. They thrive with a clear action plan and to-do list, lead and develop teams, influence cross-functional partners, and roll up their sleeves to turn ideas into high-quality execution.
ESSENTIAL FUNCTIONS
This key role within The Wine Group's marketing department is responsible for developing and executing the strategy and related tactics for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. The ideal candidate will bring best-in-class capability and confidence as an entrepreneurial brand builder, culture-inspired marketer, strategic business leader, people manager, and cross-functional influencer.
Portfolio Brand Stewardship and Strategic Leadership: Develop and execute annual and long-range strategies across Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. Establish clear priorities and action plans that drive growth while protecting each brand’s distinctive positioning, equity, pricing integrity, and consumer relevance.
Entrepreneurial Growth and Brand Building: Create something out of nothing by identifying white-space opportunities, developing new programs and capabilities, and moving ideas from concept to market. Bring a resourceful, solutions-oriented mindset to ambiguity and make thoughtful tradeoffs that maintain momentum.
Culture-Inspired Consumer Marketing: Develop, implement, and assess integrated campaigns, partnerships, experiences, and content grounded in consumer insight and inspired by culture. Lead agency and internal partners in creating distinctive work that builds awareness, relevance, trial, and loyalty.
Results-Driven Business and Portfolio Management: Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Balance volume, revenue, profitability, brand health, and long-term portfolio objectives across multiple brands and channels.
Innovation and Commercialization: Lead product, packaging, and portfolio innovation from opportunity identification through commercialization. Partner cross-functionally to ensure new ideas strengthen brand equity, solve consumer or customer needs, and are delivered with excellence.
Team Leadership, Executive Communication, and Strategic Storytelling: Lead, coach, and develop a high-performing team with clear priorities, accountability, and actionable feedback. Translate complex issues and performance data into concise recommendations and compelling narratives that align senior leaders and cross-functional partners.
Process Excellence and Cross-Functional Leadership: Build practical processes, timelines, trackers, and follow-up routines that keep complex workstreams moving. Lead partners across Marketing, Sales, Finance, Operations, Supply Chain, Insights, Innovation, and Legal with ownership, urgency, sound judgment, and exceptional attention to detail.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
QUALIFICATIONS
Bachelor’s Degree (B.A.) required in Marketing, Business, or a related…