Job Description Summary
Organization's Summary Statement:
The Director of Admissions provides strategic leadership and operational oversight for the University’s undergraduate admissions and recruitment functions. The Director is responsible for developing and implementing comprehensive recruitment and admissions strategies that support institutional enrollment goals, expand access to higher education, strengthen recruitment pipelines, and provide a seamless, student-centered experience from initial inquiry through enrollment.
Reporting to the Vice President for Enrollment Management and Student Experience, the Director leads the Admissions team and works collaboratively with University partners to achieve enrollment objectives. The Director uses data, technology, market intelligence, and best practices to evaluate recruitment performance, improve admissions operations, and continuously enhance the prospective student experience.
The Director serves as the University’s senior admissions leader and represents the University at recruitment events, college fairs, school and community engagements, professional associations, and other internal and external activities.
Salary Range: $95,000 - $98,000
Benefits:
The University of Maryland Eastern Shore, as a University System of Maryland institution and a Maryland State agency, provides a comprehensive benefits package to all regular faculty and staff. The Office of Employee Benefits provides consultative services and assistance with benefits planning, enrollment, and changes. Eligible employees may participate in a variety of benefit plans including:
• Health insurance, including multiple medical plan options for employees
and dependents offered through the State of Maryland Employee Benefits
Division.
• Prescription drug, dental, and flexible spending accounts, and vision
coverage.
• Retirement plans: mandatory enrollment in a state pension system or an
Optional Retirement Plan with Fidelity or TIAA, Supplemental Retirement
Accounts (TIAA, Fidelity, or MSRP-Nationwide) with $600 annual state
match, Life Insurance (state sponsored MetLife, USM sponsored MetLife
Plan, life insurance and long-term disability insurance).
• Tuition remission benefits for eligible employees and, subject to USM
policies, spouses and dependents at University System of Maryland
institutions.
• Exempt positions start at 22 days annual per year, sick leave 15 days per
year, personal leave 3 days per year), and paid holidays.
• Employee wellness and support resources and access to the State of
Maryland wellness programs.
Essential Duties & Responsibilities
Admissions Leadership & Strategic Planning
• Develop, implement, and assess comprehensive annual and multi-year
recruitment and admissions strategies aligned with the University’s
enrollment goals, strategic priorities, academic programs, and institutional
mission.
• Translate Strategic Enrollment Management priorities into measurable
recruitment and admissions plans with clear goals, performance
indicators, timelines, and accountability.
• Lead recruitment and admissions strategies for traditional undergraduate,
transfer, adult learner, online degree completion, veteran, dual enrollment,
and international student populations, as applicable.
• Analyze enrollment trends, demographic data, market conditions,
competitor activity, student behavior, and admissions funnel data to identify
opportunities, challenges, and emerging recruitment trends.
• Advise the Vice President for Enrollment Management and Student
Experience and University leadership regarding admissions trends,
recruitment performance, market opportunities, and strategies for
achieving enrollment objectives.
• Establish a culture of accountability, collaboration, innovation, student-
centered service, and continuous improvement within the Admissions
operation.
• Develop and maintain recruitment territories, enrollment projections,
recruitment goals, and performance expectations for admissions…