We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight . These values are the essence of our people which makes UMG the most renowned company in the music industry.
We are in search of a Marketing Services Intern (6 months duration) to join our Marketing Services team based in Manila.
About the Role
The Marketing Services Intern will support the Marketing Services team in delivering integrated marketing initiatives across PR & Media, Creator/KOL Marketing, Digital Media, CRM, and Events. This role is ideal for someone who is highly organized, proactive, creative, and interested in learning
how music marketing campaigns are planned, executed, and measured.
The intern will work closely with Marketing Services specialists and label marketing teams, gaining hands-on experience across multiple marketing disciplines.
Your key responsibilities are as follows:
1. Marketing Campaign Support
Assist in the planning and execution of marketing campaigns and artist initiatives across Marketing Services.
Support the team in preparing campaign materials, trackers, presentations, and other marketing requirements.
Coordinate with internal teams and external partners when needed.
Assist in monitoring campaign timelines, deliverables, and requirements.
Support smaller campaigns or assigned projects from planning through post-campaign reporting.
2. PR & Media
Assist in media monitoring and compilation of relevant press coverage.
Support preparation of media lists, press materials, reports, and campaign recaps.
Research relevant media, platforms, communities, and opportunities for artist campaigns.
3. Influencer Marketing
Assist in researching and identifying relevant creators and influencers for
campaigns.
Help maintain and update creator databases and campaign trackers.
Support creator outreach, coordination, content monitoring, and campaign
documentation.
4. Digital & Social Media
Assist in monitoring campaign performance and social media activity.
Support digital campaign reporting and compilation of performance data.
Research trends, content formats, platforms, and digital opportunities relevant to artists and music campaigns.
5. CRM & Fan Engagement
Support CRM campaigns and fan engagement initiatives.
Assist in organizing fan data, campaign results, and acquisition reports.
Help document campaign learnings and insights for future initiatives.
6. Events
Assist in the planning and execution of artist events, activations, campus initiatives, and other Marketing Services projects.
Support event logistics, registration, materials, suppliers, and on-ground
requirements as assigned.
Assist in post-event reporting and documentation.
7. Reporting & Administrative Support
Maintain accurate and updated project trackers and campaign documentation.
Prepare weekly updates on assigned projects.
Support the team in compiling campaign performance reports and post-mortems.
Ensure assigned deliverables are completed on time and properly documented.
Desirable Traits
Strong interest in music, entertainment, marketing, digital media, and pop culture.
Proactive self-starter with strong organizational and project management skills, able to manage multiple tasks and deadlines.
Creative and resourceful, with the ability to research, generate ideas, and contribute to marketing campaigns and activations.
Strong communication and collaboration skills, with the ability to work effectively across teams and with different stakeholders.
Detail-oriented and solutions-driven, with a willingness to learn and take ownership of assigned…