1. dCom CBD Lead role:
Strategic Leadership & Performance Management
• Accountability for dCom Top-line GMV target and bottom-line target by customer
• Defining the "Go-to-Market" strategy for Pure Players (Shopee, Lazada), Social Commerce (TikTok Shop)
• Leading Joint Business Planning (JBP) with customer to secure strong partnership, exclusive visibility and
commercial support.
• Establish and strengthen partnership with key customer to ensure Unilever B&W core advantage and benefit
Commercial & Operational Excellence
• Leading sales annual to monthly planning & operation process with enabler/customer to deliver business
objective and platform operation.
• Ownership for campaign package / bidding with clear objective to deliver customer J2BDs & ROAS
• Develop Self-livestream model and minitor daily performance & optimization with MCN / inhouse team to
deliver GMV and ROAS targeted with right model for pureplay vs socom
• Deploy the promotional calendar (Double Day, Payday, Brand Day) with KA team while maintaining price integrity
across platforms.
• Develop process to monitor and tracking for gift / sampling deliver to e-distributor and to end user
• Develop store operation scorecard to ensure perfect execution and Service level
• Cross functional working with CSP, Demand Creation, Demand Planning in S&OP to ensure stock availability,
on-site activities
Data-Driven Digital Marketing
• Digital dasboard automation (Orion, Perfect Store Online): develop and leverage internal digital dasboard to
optimize real time dcom peformance
• CRM & Loyalty: Leveraging consumer data to drive repeat purchases and increase Customer Lifetime Value.
Team Leadership & Capability development
• Build, lead, and develop a high-performing dCommerce KA team with clear customer strategy and partnership
relationship and enhance dCOM knowledge, skills, and execution capabilities
• Working closely with CSP (Customer strategy and planning) team to build forecast accuracy and Affiliate team to
build Livestreaming / video model
• Strong engagement and connection with BU team (Demand creation, Media, Finance) to provide customer and
market feedback to enhance BU agenda
2. 1UL CBD Champion role:
• Driving 1UL CBD agenda to for JBP negotiation with customer to ensure 1UL advantage and key benefit, 1UL
trade term with enabler / e-distributors for annual / quarterly planning
• Develop 1UL digitilazation roadmap including tool / tech development, processes to enhance operational
efficiency and shopper experience
• Leading & facilitate monthly cross BU dCom agenda to update I&O, progress & solution advisory to dCom lead &
BU lead
3. Key performance indicators (KPIs)
• Total dCOM sales value (GMV/TO) & growth target
• Market share in dCOM channel x Category
• Trade term & trade spend ROI for CBD investment buckets (display package, self-livestream)
• Digital shelf metrics (availability, content accuracy, visibility)
• Successful negotiation & execution of Joint Business Plans with platforms
• Team capability and engagement scores
4. Qualifications & Experience requirement:
• Minimum 7-10 years of experience in FMCG or Retail, with at least 3 years in senior dCommerce leadership
roles.
• Proven track record of developing and executing dCommerce strategies delivering strong commercial results.
• Strong leadership, strategic thinking, and negotiation skills.
• Excellent understanding of dCommerce platforms, digital marketing, and shopper behavior.
• Experiences from platforms such as Shopee, TTK is a plus. Experiences Beauty retail category is a plus
• Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.
5. Competencies:
• Strategic leadership & visioning
• Commercial & financial acumen
• Digital & eCommerce expertise
• Team leadership & talent development
• Influencing & stakeholder management
• Data analysis & insights-driven decision making
• Change management & innovation
6. Team size and partnering:
• Lead BW CBD dCom KA team with 4…