The Brand Manager - Consumer & Supply Chain will lead the marketing agenda for Uniphar Wholesale, Supply Chain and selected consumer brands. The role will drive B2B customer growth and brand reputation across pharmacy networks, healthcare providers, distributors and technology customers, while also managing the digital and social media agenda for consumer brands including AYA, Dr Hauschka, Kit & Kaboodle and future own-brand initiatives.
Working closely with Commercial, Wholesale, Sales, Product, Technology, Creative & Design, HR and Operations teams, the role will translate business priorities into integrated brand, PR, content, social, digital and customer engagement programmes that deliver measurable commercial outcomes.
Key Responsibilities
· Work alongside the Marketing Manager and Head of Retail & SC to develop annual strategic brand and marketing plans across Uniphar Wholesale, Supply Chain and priority consumer brands, while holding autonomy for the execution and delivery of agreed elements of those plans.
· Lead integrated B2B marketing programmes targeting independent pharmacy owners, pharmacy groups, networks, healthcare providers, distributors and technology customers.
· Develop positioning, messaging and value propositions for products, services, technology platforms and strategic business initiatives.
· Drive customer acquisition, retention, engagement and advocacy through targeted campaigns, CRM, content, events, trade communications and sales enablement.
· Lead product, service and technology launches from insight and proposition development through campaign execution and evaluation.
· Support growth of consumer brands including AYA through clear brand planning, omnichannel campaigns, NPD support and commercial activation.
· Own the social media and digital marketing strategy for consumer brands, ensuring activity supports brand growth, community engagement, customer acquisition and conversion, with support from a Marketing Executive on social media content management and day-to-day execution.
· Oversee consumer social channels, content calendars, paid and organic activity, influencer or creator partnerships, community management and campaign reporting.
· Ensure B2B digital channels, including LinkedIn, email, web content, webinars and lead-generation activity, are aligned to commercial priorities and customer journeys.
· Lead content development across B2B and consumer audiences, including thought leadership, case studies, customer stories, campaign assets and always-on digital content.
· Lead PR and communications activity, writing and approving press releases, articles, statements, newsletters and trade communications that protect and enhance brand reputation.
· Use performance data, customer insight and market trends to optimise channel investment, content effectiveness and return on marketing spend.
· Manage annual budgets, agencies, media partners and specialist suppliers, ensuring appropriate governance and commercial value.
· Build strong cross-functional relationships and align Marketing, Commercial, Sales, Technology, Product, Operations and Customer teams around shared priorities.
· Ensure all communications and campaigns meet brand, regulatory, data protection and pharmaceutical governance requirements where applicable.
Digital and Social Leadership
· Set the digital and social direction for AYA and other consumer brands, balancing long-term brand building with commercial activation.
· Lead integrated channel planning across social media, paid digital, CRM, websites, search, content partnerships and retail touchpoints.
· Work in partnership with the supporting Marketing Executive on day-to-day social content and community management, while retaining accountability for strategy, briefs, priorities and quality.
· From January, bring AYA’s organic TikTok and Instagram channels back…