The opportunity
Unity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. When studios and developers decide how to build, ship, and monetize, Unity is usually what they choose. The tools we build shape what the entire industry can make.
Our audience is technical, evaluates claims carefully, and has little patience for marketing that outruns the product.
As a Product Marketing Manager, you'll own the marketing for product releases and features. You'll align on your work and then run it on your own judgment. Working with Product, Engineering, Community, and Sales, you'll help define what we say about our products, who we say it to, and why developers should believe it and strategically launch tactics that help support acquiring and retaining game developers.
What you'll be doing
Positioning & Narrative: Own the positioning and messaging for the product features and releases assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community, and Content all work from.
Go-to-Market: Lead go-to-market for releases, betas, and feature rollouts: tiering, audience targeting, channel plan, enablement, and launch-day execution, followed by an honest read on what worked.
Audience Definition: Define precisely who a feature is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it.
Developer Credibility: Developers are inherently skeptical of marketing claims. Write messaging that earns credibility with practitioners instead of hyping past them, working with Community and DevRel to meet developers where the real discussions happen.
Voice of the Customer: Look across forum threads, interviews, and community feedback for patterns. Customer problems are often uncommon or inconsistent, so assess what repeats, and translate it into needs that align to Unity's mission and that Product and Marketing can use.
Competitive & Market Intelligence: Track the relevant landscape and turn market shifts into sharp positioning and usable sales material.
Enablement & Content: Equip Sales, Success, and Support with pitch decks, battlecards, and objection handling. Partner with Content marketing on launch assets and developer-facing material.
Measurement: Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards.
Working across teams: Work with peers in your own team and across business units, and with managers and directors where the work needs it. Keep the detail of each release consistent with the bigger product story.
What we're looking for
4+ years in product marketing or go-to-market roles, with experience owning a feature, a launch, or part of a product line.
Game production fluency: a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferred.
Experience marketing to technical audiences such as developers, engineers, or technical artists, and the credibility to win over users whose default posture is skepticism.
Exceptional writing. You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard, or a Slack thread with engineers.
Sound independent judgment and comfort with ambiguity. You take direction from your manager on what to work on, decide how to do it, and welcome refinement from your manager and team, including on early-stage features where the strategy is still moving.
Pattern recognition and data literacy. You can read messy, inconsistent customer signal, find the pattern, turn it into a clear need, set the right metrics, and change course on evidence.
Cross-functional range. You understand both the ground-level details and the big picture, and work with peers, managers, and directors within your team and across business units.
Strong with AI tools such as Claude Code,…