Meet Upside:
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.
The Impact You'll Make
As the Senior Manager, Lifecycle Program Enablement, you'll own two things that make Upside's lifecycle function great: the quality of what we say to our users, and the discipline of how we get it out the door. You'll be the team's strategic and creative conscience, the person who looks at our programs' messaging and creative with a critical eye and knows exactly what needs to change so the main idea lands clearly without boring our users. And you'll run the programs, workflows, and team that turn briefs into sends: who's working on what, when it ships, and how well. You'll lead Programs & Tactical Build Support and our contractor and agent bench, coach the broader team on marketing craft, and champion the AI-assisted workflows that let a small team do more. You'll report to the Director of Lifecycle Marketing as their reliable #2 on marketing programs. This is a leadership role with minimal hands on keys: a true lifecycle SME who knows Braze well enough to read a build and judge execution, while technical platform ownership stays with the Director, Platform & Operations, and MarTech.
What You'll Do
Raise the Bar on Strategy & Messaging
- Own the quality bar for lifecycle marketing strategy, messaging, and creative across every Growth workstream.
- Review and critique briefs, copy, and creative before they ship, and know what to change so the value to the user is clear and the message cuts through.
- Coach the team on marketing craft: audience insight, message hierarchy, hooks and CTAs, channel-appropriate copy, and design that supports the story.
- Partner with Creative, Product Marketing, and GTC to sharpen messaging frameworks, lifecycle brand voice, and reusable content standards.
- Build message and creative testing into the program, so what we say improves based on evidence, not opinion.
Run Lifecycle Programs & Project Management
- Own program and project management across the lifecycle marketing roadmap: intake, prioritization, timelines, and delivery across all three Growth workstreams.
- Run the team's operating rhythm (roadmap reviews, capacity reviews, weekly delivery cadence) so priority conflicts surface early, not at the deadline.
- Own capacity planning and assignments for Shared Services build support, including directing the day-to-day BAU support work of Platform & Operations in a project-management sense (that role continues to report to the Director).
- Keep the team on track: hold a dozen-plus moving campaigns and dependencies in view, and keep marketing-side partners (Creative, Product Marketing, GTC, Retail Partner Marketing) aligned on timelines.
- Track and report delivery health: on-time rate, cycle time from brief to send, and rework.
Lead & Grow the Team
- Hire, develop, coach, and manage performance for Programs & Tactical Build Support and the contractor bench.
- Mentor the broader lifecycle team, including senior ICs, on marketing strategy and messaging.
- Manage contractor and agency relationships, including scope, quality, and spend.
Drive AI & Agent Adoption in Marketing Workflows
- Champion adoption of AI-assisted and agentic workflows across briefing, copy, build, and QA, shifting repeatable work from people to agents.
- Point agents at the work that frees the team for strategy and creative judgment, and…