Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
As a dedicated AVP, Corporate Communications, you will lead the strategy and execution of communications for USAA's CEO and the Association. You will serve as a trusted counselor and principal architect of the CEO's voice while shaping the Association narrative that brings USAA's mission, member-owned structure, values and distinctive service to the military community to life. You will translate business strategy, leadership priorities, governance matters and complex or sensitive issues into clear, authentic and compelling communications for employees, members, media, policymakers, industry audiences and other stakeholders. This highly visible, hands-on leadership role requires strong executive presence, exceptional writing and editorial judgment, discretion, speed, strong business acumen, along with deep experience in external communications, media strategy, media relations and consumer brand PR. The ideal candidate will be a strategic communications leader who can connect the CEO's communications to the broader Association story, member value and enterprise reputation.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position must be based in San Antonio, TX. Relocation assistance is available for this position.
What you'll do:
Serves as a trusted communications counselor to the CEO, shaping executive positioning, visibility and thought leadership across media, industry, employee, member and other high-profile engagements.
Lead Association-wide integrated communications strategies and campaigns around the company’s most important business, brand and reputational priorities, connecting earned media, owned channels, executive communications, social and internal communications
Bring deep consumer brand communications expertise, translating business strategy, consumer insights and cultural trends into relevant, compelling stories that strengthen brand preference, reputation and engagement.
Set and lead Association media strategy, including proactive storytelling, national and business media engagement, major announcements, issues management and reputation-defining moments.
Lead communications around complex, high-visibility issues, providing senior leaders with sound judgment, scenario planning and clear recommendations in fast-moving or reputationally sensitive environments.
Operate as both a strategist and storyteller, identifying the communications opportunity behind business priorities and building the narrative, audience strategy, channel approach and activation plan required to bring it to life.
Bring a strong external orientation, with an understanding of the media and cultural landscape and the ability to identify emerging issues, opportunities and conversations that should inform Association communications strategy.
What you have:
Serves as a trusted communications counselor to the CEO, shaping executive positioning, visibility and thought leadership across media, industry, employee, member and other high-profile engagements.
Lead Association-wide integrated communications strategies and campaigns around the company’s most important business, brand and reputational priorities, connecting earned media, owned channels, executive communications, social and internal communications
Bring deep consumer brand communications…