Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
In the role of Director, Product Management – Credit Card , you will own the end-to-end acquisition engine for the credit card business. The role is responsible for driving profitable growth in member and new-to-bank card acquisition across paid and organic channels, aligning marketing, partner strategy, underwriting, product, analytics, and operations to consistently convert demand into approved, activated, and high-quality customers.
This leader will also manage a team of individual contributors responsible for formulating product/sales strategy recommendations based on analysis of profitability, competitiveness and sales performance for the product life cycle. Compile, analyze and interpret data to make strategic and tactical recommendations or decisions pertaining to sales/product performance. Be responsible for defining the business questions and providing insights to improve business performance. Support the maintenance of existing products and/or may lead in the development and launch of less complex, new products with channel partners.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. This role may be remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position.
What you'll do:
Be responsible for communicating and promoting the product value proposition to Distribution organization.
Ensure product team delivers sales support to all distribution channels (e.g., .com, mobile, contact center) so that the product is properly positioned to customers (sales tool and collateral development, sales training, etc.).
Develop new product or sales offerings and enhanced features/services to existing product or sales offerings.
Lead research, analysis and evaluate performance metrics to drive recommendations for market opportunities or product enhancements.
Leverage resources to gather data and member information to support formulation of product strategy and acquire competitive intelligence.
Partner with appropriate stakeholders to develop communications for product and pricing strategies to key stakeholders and committees within the respective Function, Line of Business, and across the association.
Build and oversee a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
Interpret performance results to inform product or sales forecast and planning.
Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Key responsibilities:
Own the acquisition strategy and operating plan for consumer credit card growth across all channels, including digital, partner, direct mail, retail, branch, and performance marketing
Build and optimize the full funnel from demand generation to approval, funding, activation, and early spend
Drive acquisition performance against key…