Marketing Manager
USC Marshall School of Business
USC Marketing Department
The Marketing Manager will lead marketing strategy and operations that reach, engage and inspire prospective students for the school’s graduate programs. The Manager will develop integrated, audience-centered advertising, promotional, and experiential program approaches that increase awareness, drive consideration, and elevate the USC Marshall brand to be a prospective graduate student’s first choice among options.
Working collaboratively with colleagues in the school’s marketing, communications, and admissions departments, the Manager will translate organizational priorities into effective marketing strategies and campaigns, oversee marketing planning and execution, and use data and insights to strengthen results. The Manager will work day-to-day with agency partners to develop and launch compelling creative programs across multiple paid, earned, and owned media channels. The Manager will also lead and develop assigned staff, fostering a collaborative, creative and high-performing team.
Key Responsibilities
Marketing Strategy, Leadership and Operations — 55%
Lead day-to-day marketing operations and develop short- and long-range strategies that advance brand marketing and demand generation objectives.
Partner with leadership and key stakeholders to establish marketing goals, identify target audiences and translate organizational priorities into actionable plans.
Supervise and develop assigned staff, establishing clear priorities and workflows while fostering collaboration and professional growth.
Thoughtfully leverage emerging technologies, including AI-enabled tools, to enhance marketing strategy, audience engagement, content development and operational effectiveness while maintaining appropriate standards for accuracy, privacy, quality and human judgment.
Efficiently and effectively manage agency partners to align production and creative development efforts with strategic marketing plans.
Integrated Marketing, Planning and Execution — 20%
Plan and execute integrated marketing initiatives that promote USC Marshall graduate programs, events, services and engagement opportunities across appropriate channels.
Develop and manage the graduate programs marketing calendar, coordinating priorities, schedules and deadlines across multiple initiatives.
Oversee the development and distribution of marketing and promotional materials and ensure alignment with USC brand standards.
Collaborate across teams to deliver coordinated, audience-centered marketing and communications.
Measurement, Research and Optimization — 10%
Use marketing data, reporting, research and audience feedback to evaluate performance, identify trends and inform strategy.
Leverage audience insights and segmentation to strengthen targeting, engagement and marketing effectiveness.
Translate findings into actionable recommendations and continuously optimize marketing approaches based on results.
Stay current on evolving marketing practices, technologies and audience engagement strategies.
Partnerships, Resources and Brand Stewardship — 10%
Build strong, collaborative relationships across marketing and communications teams, Marshall Graduate Admissions, academic program teams, and the broader university.
Manage assigned marketing budgets and oversee vendors and external partners supporting marketing initiatives.
Provide oversight to ensure consistent and appropriate use of USC brand elements.
Represent the USC Marshall Marketing team and university at meetings, events and professional activities, as appropriate.
Other Responsibilities — 5%
Perform other related duties as assigned or requested and fulfill applicable university responsibilities associated with the position.
Minimum Qualifications
Bachelor's degree or combined experience/education as a substitute for the minimum education.
Five years of progressively responsible experience in marketing or a related field—experience working within a…