Summary
Product Marketing Coordinator
Our client, DIRECTV FOR BUSINESS®, is seeking a proactive and detail-oriented Product Marketing Coordinator to join the marketing team. This role is ideal for a self-starter with strong project
management skills, sharp writing and communication ability, and comfort working in a fast-paced, cross-functional environment.
You will play a key role in supporting integrated product marketing campaigns, managing event
marketing programs, and partnering with creative and media agencies from concept through
completion. This is a newly created position and a great opportunity to grow your career in product and brand marketing while taking ownership of meaningful work across the business.
Key Responsibilities:
Support the development and execution of integrated product marketing campaigns across multiple channels, including digital, trade, and sales enablement
Coordinate event marketing programs and deliverables across internal teams and agency partners, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets
Track and analyze campaign performance — including weekly call report metrics such as qualified leads and activations driven by marketing — providing ongoing insights and recommendations to optimize results and inform future initiatives
Partner with agency teams to manage creative projects from concept through completion, including developing creative briefs, coordinating stakeholder input, and facilitating Brand and Legal reviews and approvals
Lead small projects independently or drive substantial portions of larger organizational initiatives
Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones
Communicate campaign status, results, and risks to leadership, incorporating feedback into ongoing execution
Prepare weekly, monthly, and quarterly campaign reporting, with cadence varying by vertical
Collaborate day-to-day with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams, as well as creative, digital, and media-buying agency partners
Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management (DAM) platform and Ziflow
Required Qualifications:
2–3 years of experience in product marketing, brand marketing, or a related field
Bachelor’s degree in Marketing, Business, Communications, or a related field
Excellent written and verbal communication skills
Familiarity with marketing and communication best practices, with the ability to translate complex products, services, and technical information into clear, compelling customer-facing messaging
Proficiency in Microsoft Office Suite, particularly Word and PowerPoint (daily use) and Excel, plus working knowledge of Adobe PDF tools
Asks the right questions and double-checks accuracy before proceeding — this role involves complex products, multiple stakeholders, and sometimes conflicting information
Balances accuracy and deadlines, given the involvement of Brand, Legal, product claims, and regulatory considerations
Demonstrates strong leadership and accountability — providing direction, delivering constructive feedback, holding partners to commitments, and proactively managing deadlines and stakeholder updates
Organized and disciplined with time and competing priorities, and equally comfortable creating
structure from scratch
Thrives in a fast-paced environment where every day looks different
Able to travel occasionally (roughly once a quarter), including for company all-hands events
Job Will Remain Open Until Filled
Responsibilities
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience,…