Build the campaigns. Own the numbers. Drive the growth. We don't need someone to manage media buyers. We need someone who knows how to buy media better than anyone else in the room.
Lion Holdings is looking for a Head of Paid Media who understands that advertising is not simply about reach, impressions, or clicks. It's about acquiring customers, generating revenue, filling arenas, and creating measurable business growth.
This is a hands-on leadership role for a proven performance marketer who thrives inside advertising accounts, moves quickly, tests relentlessly, and knows how to turn significant advertising investments into profitable outcomes.
You will own the execution and performance of paid media campaigns across Meta, YouTube, Google, and other digital channels. You'll manage substantial advertising budgets, develop and launch campaigns, work directly with creative teams, and make daily decisions about where to invest, where to optimize, and when to scale.
We're looking for someone who has personally managed advertising budgets exceeding $500,000 per month, understands the economics of customer acquisition, and can demonstrate a track record of driving meaningful revenue through direct response advertising.
This is not a role for someone who has graduated out of the accounts.
You'll be expected to lead through execution, combining strategic judgment with the technical depth and urgency of an elite media buyer.
If you know how to turn advertising dollars into measurable business results and want direct ownership of performance, we want to meet you.
Job Responsibilities
Own Paid Media Execution and Performance Personally build, launch, manage, and optimize campaigns across Meta, YouTube, and Google Ads, including paid social, paid search, display, and video advertising.
Own day-to-day performance across substantial monthly advertising budgets, making real-time decisions about campaign structure, bidding, targeting, creative, and budget allocation.
Develop and execute multi-channel media strategies that directly support lead generation, customer acquisition, ticket sales, product sales, and revenue growth.
Manage the complete campaign lifecycle, from audience research and campaign architecture through launch, optimization, scaling, and post-campaign analysis.
Identify underperforming investments early, reallocate budgets decisively, and scale winning campaigns without sacrificing acquisition efficiency.
Remain actively involved in advertising platforms, personally validating campaign performance and executing critical optimizations.
Drive Revenue and Acquisition Economics Take direct accountability for Customer Acquisition Cost (CAC), Marketing Efficiency Ratio (MER), Return on Ad Spend (ROAS), Cost Per Lead (CPL), and revenue attributable to paid media.
Manage advertising spend against defined acquisition targets, contribution economics, and revenue objectives.
Connect media performance to broader financial and operational outcomes, including conversion rates, average order value, customer lifetime value, and profitability.
Develop performance forecasts, establish acquisition benchmarks, and identify opportunities to expand profitable advertising investments.
Collaborate with growth, sales, finance, and business leadership to ensure paid media investment produces measurable commercial results.
Analyze blended marketing performance across channels, recognizing that platform-reported attribution does not always reflect actual business outcomes.
Lead Creative Testing and Conversion Optimization Own the paid media creative testing agenda in partnership with copywriters, designers, video editors, and content producers.
Translate campaign data, audience insights, and market research into compelling creative briefs, messaging angles, and testable hypotheses.
Proactively identify opportunities for new advertising concepts, formats, hooks, offers, and audience combinations.
Build disciplined testing programs that evaluate creative…