The Role
The Product Marketing team helps turn Vanguard's investment capabilities into clear client propositions, successful product launches and long-term growth strategies. The team works across Product, Distribution and Marketing to identify growth opportunities, improve adoption and ensure clients understand the value of Vanguard's investment solutions.
As the Index Equity & ETF Product Marketing Senior Specialist, you will play a key role in accelerating the growth of Vanguard's Index Equity business and increasing ETF adoption across Europe. You will own the Product Marketing strategy and lifecycle for Vanguard's Index Equity range, from positioning and launch through ongoing adoption, support and growth. You will also serve as Vanguard's ETF Product Marketing specialist, helping shape how ETFs are positioned, understood and adopted across asset classes.
This is a highly collaborative role that combines category strategy, client insight, go-to-market leadership and commercial thinking. You will work closely with colleagues across Product, Distribution and Marketing to identify opportunities, strengthen product positioning and improve client adoption outcomes.
In this role you will
Own the Product Marketing strategy and lifecycle for Vanguard's Index Equity range, from positioning and launch through ongoing adoption, support and growth
Translate the Index Equity strategy into clear category priorities, growth initiatives and measures of success
Use client, market and competitive insights to identify growth opportunities, define priority client segments and strengthen Vanguard's differentiated market position
Lead category reviews, assess performance and turn insights into actions and growth priorities
Act as Vanguard's ETF Product Marketing specialist, providing expertise across asset classes and helping shape ETF adoption initiatives
Identify opportunities to increase ETF adoption across professional and retail investor segments
Develop ETF positioning and guidance that improves client understanding, vehicle selection and adoption
Define product positioning and messaging that clearly communicates Vanguard's value and differentiates our investment solutions
Work with stakeholders across the business to develop compelling client-facing content and support the client lifecycle
Lead the Product Marketing workstream for product launches, changes and repositioning, managing plans, stakeholders, dependencies and risks
Monitor product adoption, flows and market developments, applying lessons learned to improve future launches and growth initiatives
What it takes
Required
Significant experience within asset management, gained in product, ETF, distribution, sales or related client-facing roles
Strong knowledge of index investing, ETFs, portfolio construction and ETF implementation
Deep understanding of how professional investors evaluate, select and use investment products and ETFs, together with a strong understanding of retail investor needs and behaviours
Strong commercial judgement, with the ability to identify growth opportunities and prioritise competing demands
Strong understanding of product positioning, go-to-market execution and the drivers of product adoption
Proven ability to lead complex cross-functional initiatives, managing stakeholders, priorities, dependencies and execution through delivery.
Ability to simplify complex investment concepts and translate insight into action
Strong intellectual curiosity and a commitment to staying current on Index Equity, ETF and competitive developments
Desirable
Experience in Product Marketing, investment marketing or go-to-market roles within asset management
Experience supporting product launches, repositioning initiatives or ETF adoption programmes
Special Factors
Vanguard is not offering visa sponsorship for this position
This is a hybrid position and would require you to work in the office 3 days per week (Tuesday, Wednesday & Thursday)
Please note that we review applications…