veritree & Job Overview
veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.
veritree is seeking a Head of Carbon to lead the strategic development, build-out, and operations of veritree’s carbon business. Carbon is one of veritree’s fastest-growing new revenue lines, and this role will own the strategic function (project sourcing oversight, technology enablement, strategic partnerships, and sales oversight) working alongside the Carbon Specialist, who conducts project sourcing, day-to-day project relationships, and credit retirement. This role owns the frameworks, pricing, sales engine, and systems that let carbon scale. It is a high-ownership opportunity to grow a business line and shape the future of carbon across veritree. This role reports into Corporate Development and will work cross-functionally with Sales, Product, and Operations to build carbon into a durable, high-margin line of business.
Key Outcomes:
1 Month Key Outcomes
Fully ramped on veritree's carbon business (current portfolio, contracts, and 2026 targets) with key relationships built across Sales, Product, and Operations
Carbon credit resale process and pricing assessed end-to-end; quick wins identified to improve turnaround and margin on the existing portfolio
Gaps in veritree's carbon storytelling and sales/marketing materials mapped, informing the “charismatic carbon” content plan
3 Month Key Outcomes
Carbon growth strategy drafted (including resale enhancement, technology enablement, and strategic partnerships) and reviewed with leadership
Resale motion improved on the existing carbon credit portfolio, with measurable movement on pricing, partner mix, or process
V1 of a carbon inventory tracker live and in use by at least one other function (e.g. Sales)
Delivery of first sales enablement and/or marketing piece(s) of “charismatic carbon” content (project-specific or portfolio-level storytelling) delivered to support Sales
6 Month Key Outcomes
A clear carbon growth strategy finalized: strengthening the resale motion on veritree’s existing carbon credits and building out veritree’s “charismatic carbon” narrative (project-specific and portfolio-level storytelling) to support Sales
Carbon pipeline and inventory fully visible in HubSpot, with forecasting Finance can rely on
Carbon’s operating model is established end-to-end: portfolio strategy, technology enablement (veritree platform integration, carbon project monitoring functionality built), and 1+ strategic partnership actively progressing, with Carbon Specialist fully supported on day-to-day project relationships and credit retirement
veritree is on pace to deliver >$500k in 2026 carbon revenue with $750k of 2027 runrate, and a plan is in place for how the carbon function scales into dedicated supply & demand roles
What You’ll Do:
Carbon strategy & growth
Own the strategic roadmap for veritree’s carbon business, setting priorities across sourcing, sales, storytelling, and technology
Identify and evaluate new revenue opportunities within carbon resale and monitoring (resale channels, new buyer segments, adjacent products)
Build out veritree’s “charismatic carbon” narrative, partnering with sales and marketing on material that make the case for carbon as more than a compliance product
Represent carbon in company-wide planning and ensure the function’s targets ladder up to Corporate Development’s goals
Portfolio development & delivery
Set the strategy for portfolio construction, working closely with the Carbon Specialist on which project developers and geographies to prioritize
Provide oversight on due…