Viatris İlaçları Ltd. Şti
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Viatris İlaçları Ltd. Şti
Viatris, jenerik ve markalar arasındaki geleneksel uçurumu kapatmak için benzersiz konuma sahip küresel bir sağlık şirketidir; her ikisinin en iyilerini birleştirerek sağlık ihtiyaçlarını küresel olarak daha bütüncül bir şekilde karşılar. Dünya çapında insanları hayatın her aşamasında daha sağlıklı yaşamaları için güçlendirme misyonuyla, şu anda dünya genelinde yaklaşık 1 milyar hastaya yılda yüksek kaliteli ilaç sağlayarak ve doğumdan yaşam sonuna kadar, akut durumlardan kronik hastalıklara kadar hayatın tüm anlarına dokunarak geniş çapta erişim sağlıyoruz.
Yarattığımız etkiyi gösteren birçok ödül listesine dahil edildik.
Küresel portföyümüz, sınıfının en iyisi, ikonik markalı ürünlerin yanı sıra küresel kilit markaları içerir; jenerikler - kompleks ve markalı jenerikler dahil - ve reçetesiz ürünler sunar. Eğitim, sosyal yardım ve tedaviye daha iyi erişim yoluyla dünya çapında daha sağlıklı topluluklar yaratmaya yardımcı olmaya kararlıyız.
Hayatlarını bir amaç uğruna yaşamaya azimli olanlar için Viatris, cesaret ve dayanıklılığı teşvik eden işbirlikçi bir kültür yaratarak çalışanların tam potansiyellerini gerçekleştirmelerine yardımcı olur. Viatris sadece çalışılacak bir yerden daha fazlasıdır. Burası dünyada fark yaratacak bir yerdir.
Role Description
The purpose of Marketing Manager is to strategically drive the development, launch and life-cycle management of brands. Marketing Manager aims to leverage his/her expertise in market analysis, strategic and operational plan building, cross-functional collaboration, and financial analysis to ensure success of responsible portfolio. This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business objectives and the evolving needs of healthcare professionals and patients.
Responsibilities
Develop robust brand /disease area strategies in line with the global and regional strategies while customizing to local market situation to ensure sustainable brand/portfolio growth.
Organize market research, collect and analyze feedback from customers, stakeholders, and other cross-function teams to shape brand strategy.
Lead cross functional local teams to create, implement, and improve brand and launch plans, to deliver value better and faster.
Provide analytical solutions to improve strategic & tactical brand planning, performance management, market sizing and forecasting, message/ channel /resource optimization, opportunity identification and test & lean experiments, as needed. Monitor business performance and external environment to deliver corrective action as required to meet business objectives.
Understand business analytics & omnichannel dynamics, customer journeys and respond accordingly to improve customer engagement
Collaboration and sustainable value creation with KOLs and external stakeholders to overcome barriers in the patient journey
Lead brand sales forecasts, responsible for demand, supply planning, and monitoring by aligning with related departments
Responsible for execution, excellence and monitoring of tactical plan and promotional activities and materials in line with local regulations, internal SOPs and code of conduct
Ensure achievement of business targets/ budgets and marketing plan with the defined brand budget, manage and control the A&P…