Mylan Pharmaceuticals Inc.
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Every day, we rise to the challenge to make a difference and here’s how the role will make an impact:
Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies set by the Digital Strategy lead
Partner with Digital Marketing Strategy leads to ensure brand objectives, priority audiences, customer journeys, and business needs are all represented in Paid Media plans
Set expectations with the Media AOR for what good output looks like, challenging recommendations and holding the agency accountable for quality, performance, innovation, and delivery
Provide oversight and guidance across Paid Media investments, including monitoring budget allocation, pacing, and overall portfolio-level efficiency
Establish & maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
Evaluate emerging media channels, partners, capabilities, and approaches; serve as an advisor to Digital Marketing & Brand teams on opportunities proactively, outside of the media planning cycle
Partner with all stakeholders to ensure media performance is properly correlated to business impacts and customer insights
Partner across teams such as Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure Viatris media is compliantly on the cutting edge of innovation
Build the Paid Media capability within the Digital Marketing org through education and application of cross-portfolio learnings
The minimum qualifications for this role are:
Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration. However, a combination of experience and/or education will be taken into consideration.
Must possess knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations and cross-channel media integration. Preferred: audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks. Preferred experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management
Position functions autonomously within assigned paid media responsibilities and collaborates closely with Digital Marketing Strategy leads, agency partners, and cross-functional teams. Direct supervisory responsibilities, if any, to be evaluated on an individual basis.
Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization.
Ability to perform computations such as percentages, ratios, and rates.
Ability to solve problems with complex variables through non-standardized solutions that require…