Viatris UK Healthcare
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.
The Role & What You Will Be Doing
The Senior Marketing Manager will provide strategic commercial leadership for new and complex prescription medicines from pre-launch through launch and in-market growth. The role will translate science, customer and patient insight, NHS dynamics, market access considerations, competitive intelligence and business objectives into a clear UK strategy and executable launch plan. The successful candidate will be a strategic thinker who is comfortable operating with ambiguity, challenging assumptions and leading cross-functional teams to make clear choices and deliver successful, compliant launches.
Every day, we rise to the challenge to make a difference and here’s how the Senior Marketing Manager role will make an impact:
· Own the UK commercial strategy and long-term brand plan for assigned prescription assets, translating and constructively challenging Global/Regional direction to ensure UK market, NHS and customer requirements are reflected in asset strategy and launch planning, with clear choices on target patients, positioning, differentiation, strategic priorities and investment.
· Lead end-to-end pre-launch and launch planning, establishing the integrated launch roadmap, critical milestones, decision points, dependencies, readiness criteria, critical success factors, risks and contingency plans.
· Lead the cross-functional team across Marketing, Medical, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Legal/Compliance, creating clarity, pace, accountability and effective escalation.
· Develop a deep understanding of the disease area, patient journey, treatment pathway, prescribing environment, HCP needs and NHS priorities; translate customer, patient, KOL and market insight into strategic decisions and actions.
· Partner with Medical and Market Access to anticipate evidence, NICE/NHS access, funding, formulary, pathway and implementation requirements and ensure the commercial strategy addresses barriers to adoption and appropriate use.
· Own the UK competitive strategy, monitoring clinical developments, competitor launches, evidence, pricing/access, customer behaviour and market events; develop scenarios and response plans as the environment evolves.
· Own commercial assumptions, forecasts and business cases for assigned assets, including market size, uptake, penetration, launch timing and investment requirements; challenge assumptions and refresh scenarios as evidence changes.
· Lead annual and long-range planning and manage A&P investment, prioritising resources against the highest-value opportunities and agreed sales, profit, patient and uptake objectives.
· Develop an integrated…