Shape & Create - And make it happen!
The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.
Want to become part of us? #shapeandcreate
Please submit your CV in English
Purpose of the role:
This position serves as a direct, dedicated presence on the field, acting as a catalyst and accelerator for Brand growth. Operating alongside the existing agents network, this role bridges day-to-day wholesale coverage and long-term strategic expansion. The core focus lies in providing dedicated management to key accounts, which represent the country's primary growth drivers. Responsibility centers on executing advanced business development initiatives. The role follows a structured, three-phase roadmap, beginning with the consolidation and development of the existing accounts. Responsibility subsequently expands into finding new opportunities. The overarching mandate of this position is clear: driving sustained growth.
Core Responsibilities:
1. Strategic Account Acceleration & Commercial Turnaround Wholesale Market
Drive direct, senior-level engagement across priority wholesale accounts to maximize commercial performance and brand equity. Elevate high-potential partners into optimal commercial working frame through proactive development, joint business planning, in-store excellence, and comprehensive staff enablement. Turning open opportunities into sustained sales and ensuring the disciplined execution and sell-through of brand novelties and seasonal collections.
2. Commercial Partner & Agency Steering
Work 4-handed with actual sales agency, serving as the strategic brand authority and commercial coach. Upskill agents on value-based selling, commercial frameworks, and account scaling methodologies. Address territory coverage gaps collaboratively, aligning on annual targets, setting performance milestones, and conducting disciplined quarterly business reviews.
3. International Business Development & Market Entry
Lead international expansion across scalable direct and distributor markets. Identify high-priority regions, choose and onboard strategic distribution partners, negotiate commercial agreements, and establish comprehensive go-to-market frameworks covering assortment, pricing architecture, and sell-out execution. Guide partner organizations on brand standards while coordinating closely with central headquarters on logistics, commercial policy, and brand alignment.
4. Strategic Governance & Performance Planning
Oversee territory business development, commercial pipeline tracking, and revenue forecasting. Ensure seamless cross-functional alignment between central leadership, local sales networks, and international distribution partners to deliver consistent commercial results against strategic targets.
What we are looking for:
Must have:
Native or fluent Spanish, fluent English. Portuguese is a clear plus.
Based in the cities of Barcelona or Madrid and surrounding areas.
At least five years of B2B sales, account or business development experience in premium consumer goods, ideally tableware, home, lifestyle or a comparable brand category.
Experience working with sales agencies or distributors and holding them to a plan. Comfortable negotiating with distributor owners who are commercially sharp and hands-on.
Mobile and comfortable in the field. This is a road job, not a desk job.
Hands-on with assortment, visual merchandising, and in-store training. You know what a good V&B wall looks like and can teach it.
Self-starter. The Country Manager onboards you on site, after that you run your own territory, visit plan and reporting. You will be the first V&B wholesale…