Who we are:
At Vireo, we’re growing something bigger than a business. With roughly 4,500 team members, over 1 million square feet of cultivation space, and more than 170 dispensaries across 10+ states, we’re one of the fastest-growing platforms in the industry. The best part is that we’re just getting started.
What sets us apart isn’t just our footprint. It’s our people. From cultivation and manufacturing to retail, corporate operations, and our expanding agribusiness ventures, every role here plays a real part in shaping where this industry goes next. We look for people with drive, a positive attitude, and a genuine desire to make a difference and in return, we offer real opportunities to grow, contribute, and make an impact.
We’re also proud to be one of the most diverse and inclusive workplaces in cannabis. Our culture is built on collaboration, respect, and continuous improvement. This shows in how we support each other, engage with our communities, and celebrate wins together.
If you’re ready to turn your passion into a career, we’d love to have you on the team. Let’s grow the future together.
What the role is about:
The Director of Retail Operations drives revenue growth across Vireo Health's Minnesota dispensaries by ensuring stores are optimized to execute and serve our customers each and every day. This role obsesses over retail revenue drivers each and every day. Ensuring our shelves are full and fresh, our stores are clean, and our staff is friendly and fast. Reporting to the Head of Market, this person leads the eight General Managers of our Minnesota stores, the Pharmacy Manager, who oversees the pharmacists serving our medical patients, and the Retail Operations Manager. They own the Minnesota retail P&L, sales plan, and KPIs, and build the processes, standards, and training that turn strategy into consistent in-store execution. This is a hands-on role: the Director of Retail Revenue visits stores each week, walks the floor, and sees firsthand how our stores are operating in the physical world to ensure a best-in-class in-store customer experience. In parallel, with over 70% of our customers interacting with our digital experiences, they prioritize the online menu and ordering experiences daily. This is also a data-driven role: they use data to track trends in underlying revenue drivers such as active customer counts, average order value, and available selection. Minnesota's cannabis market is fast-paced, highly regulated, and changing quickly, so we are looking for a seasoned multi-unit retail leader who brings proven practices, sound judgment, and the ability to move quickly as the market and regulations evolve.
What impact you’ll make:
Visit stores in person every week. Walk the floor with General Managers, check that shelves are full and fresh, stores are clean, and service is friendly and fast, confirm in-store execution of SOPs, promotions, and product presentation, coach team members on the spot, and follow up on every issue you find
Drive retail revenue and own the Minnesota retail P&L. Be accountable for Minnesota retail revenue, gross profit, operating expenses, and EBITDA; develop and execute revenue-driving initiatives; track revenue drivers such as active customer counts, average order value, available selection, and conversion; and build annual and quarterly retail plans with the Head of Market and Finance
Build the processes stores run on. With the Retail Operations Manager, develop, implement, and refine SOPs, selling and service standards, and training materials so every store executes the same way; pilot new tools, technologies, and operating approaches; and scale what works
Lead, coach, and hold accountable the eight General Managers and the Pharmacy Manager, creating store and employee incentives tied to goal attainment, building succession plans, and fostering a culture of high performance, hospitality, compliance, and consistent patient care
Grow active customer counts and improve retention…