Ready to lead the future of retail in one of the world's most iconic cannabis markets?
At Vireo, we aren't just operating dispensaries—we’re setting the standard for what modern cannabis retail looks like. Across the Denver metro area and throughout Colorado, our premier family of retail brands—including LivWell, Starbuds, Everyday Weed, and Emerald Fields —delivers high-quality products, unmatched customer experiences, and vibrant store cultures to communities every day. Whether it's a bustling high-volume shop, a high-touch boutique experience, or a value-driven neighborhood favorite, our stores are powered by passionate leaders who know how to build strong teams, drive operational excellence, and keep customers coming back.
As our footprint continues to scale across Colorado, we are proactively building our pipeline for dynamic, high-performing General Managers ready to step into existing locations and new store openings. If you are an experienced retail leader who thrives in a fast-paced environment, loves developing top-tier talent, and wants to own store performance as if it were your own business, we want to connect with you.
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Who we are:
Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail excellence, cultivation quality, and strategic brand partnerships across our markets. We are an organization committed to delivering an exceptional customer experience while driving disciplined, sustainable growth.
Guided by our HEART values — Hard Work (Hustle), Excellence, Attitude, Respect, and Teamwork — we operate with accountability, collaboration, and a shared commitment to performance. As we continue to scale, we are building a high-performing team ready to execute and lead in a competitive environment.
What we offer: Compensation: $65,000.00 - $75,000.00 per year
Benefits Offered: Medical, Dental, Vision, STD, LTD, HSA, FSA, Dependent Care, Voluntary Life, EAP, 401(k) Match
*As a tipped industry, tips are and can be variable as a result of many factors, including shift availability, schedule, full-time/part-time status, hours of operations, weekends/nights, and specific dispensary. Our wage range is a realistic representation of the overall earnings opportunity when joining the Vireo Health of Rocky Mountain team, which includes prominent banners such as Star Buds, LivWell, and EveryDay Weed.
What the role is about:
As the General Manager, you will be responsible for overseeing all aspects of our dispensary operations. Your leadership and strategic direction will be pivotal in ensuring compliance with regulations, optimizing inventory management, achieving sales goals, and fostering a culture of excellence within the team. Your collaborative spirit will be essential as you work closely with individuals across the company to achieve common goals.
What impact you’ll make:
Operational Leadership (40%) Provide strategic direction and leadership to the dispensary team
Ensure daily operations exceed performance metrics and customer expectations
Oversee product merchandising and ensure an attractive and organized store layout
Develop and implement staff schedules to meet business needs and ensure excellent customer service
Monitor and improve supply chain logistics to optimize product availability and reduce stockouts
Compliance Management (30%) Ensure strict adherence to all state and local cannabis regulations
Develop and maintain robust compliance protocols, including record-keeping
Coordinate and oversee internal and external audits, implementing corrective actions as needed
Stay updated on evolving cannabis laws and ensure staff compliance with changes
Team Development and Financial Management (30%) Train and mentor staff to cultivate a culture of professionalism and expertise
Conduct regular performance evaluations, offering constructive feedback for growth
Implement training programs to keep staff informed about products and regulations
Foster…