Description
Commitment To Inclusive Excellence
At VMRC, we define a 'cultural fit' as a community member who demonstrates our shared values and commitment to fostering an inclusive, purpose-driven workplace. We seek candidates who align with our values of service, justice, peacebuilding, and stewardship, and who bring diverse perspectives that enrich our collective work.
We assess candidates through structured, bias-conscious interview questions that explore how you have lived these values in your professional and personal experiences.
Who is VMRC?
VMRC is a Christ-centered, nonprofit continuing care retirement community offering independent living, assisted living, skilled nursing, and memory care for older adults. It also provides wellness programs, educational opportunities, and arts and cultural activities for residents and the wider community.
Marketing Specialist Pay Range is based on experience:
$18.24 - $24.24
Assignment Length:
8-12 Weeks
Potential Work Schedule:
This is a public-facing position requiring M-F office hours 8:30 a.m.-5 p.m., with occasional evening/ weekend/ offsite duties
The Marketing Specialist primarily supports strategies and tactics to maintain VMRC’s Full House Occupancy and Delighted Residents goals. Responsibilities include responding to marketing inquiries, greeting prospective residents, and maintaining up-to-date marketing reports to manage marketing lead activity and build prospect profiles. Undertakes daily administrative tasks to ensure the department runs smoothly and coordinates communication with internal departments and sales prospects in a timely manner.
A. Essential Functions - Sales Support
1. Supports the Sales staff by screening calls and applicants to determine criteria qualifications for Parks Independent Living Program, Heritage Haven, and Assisted Living community.
2. Manages follow-up communication, including distributing marketing packets, cards, and personal notes; sending emails and e-blasts; and responding to and initiating phone calls.
3. Prepares and organizes contracts and paperwork for signings.
4. Coordinates and ensures adequate inventory of collateral materials, fee sheets, and promotional items.
5. Tours prospects through sales models and available apartments.
6. Helps maintain accurate and current prospect and lead files in the sales database.
7. Coordinates and secures resources and supplies for the Marketing department, sales conference room, and model apartments.
B. Essential Functions- Customer Service & Hospitality
1. Enhances customer experience by easing transition from Marketing prospect to move-in resident .
2. Extends hospitality and customer service by following up with new residents to gauge VMRC sales and marketing experience.
3. Recruits and schedules volunteers for sales engagement.
4. Provides leadership and actively participates in prospect engagement in the sales process.
5. Establishes and maintains professional relationships with new leads, prospects, family members, residents, and VMRC staff.
6. Plans and coordinates event logistics.
C. Essential Functions - Marketing
1. Creates tracking reports using marketing software to assist with managing the Full House objective
2. Focuses on up-to-date entries of prospect profiles to strengthen marketing strategies and tactics for consumers.
3. Provides monthly reports on marketing and sales activity.
4. Collects and records event tracking data for marketing events to leverage success, budget, and prospect follow-up.
D. General
1. Complies with all VMRC and departmental policies & guidelines in a conscientious manner.
2. Actively engages residents in a meaningful, positive, and compassionate manner while ensuring an environment of resident-centered respect and appreciation.
3. Maintains confidentiality of all resident care and protected health information. Reports known or suspected incidents of unauthorized disclosure of confidential information to supervisor or designee.
4. Handles responsibility…