Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a diverse portfolio of clients to drive growth through data-driven marketing strategies and customer engagement solutions.
They are now seeking to hire a CRM Specialist to manage and execute lifecycle marketing programs across email and SMS channels. In this role, you will build, test, and optimise automated CRM workflows and campaign strategies that drive retention and long-term customer value across a portfolio of clients.
Job Responsibilities
Campaign & Flow Execution
Build, test, schedule, and deliver approved email and SMS campaigns across high-volume, multi-brand CRM calendars
Build, maintain, and optimise automations and flows, including triggers, filters, and audience rules
Coordinate briefs and assets with account managers, designers, and copywriters to meet campaign specifications
Manage execution deadlines, maintain documentation, and communicate progress and issues
Audience Segmentation & Program Recommendations
Create and maintain audience segments using customer data and segmentation logic
Develop lifecycle, retention, audience, and program-design recommendations and testing roadmaps
Monitor deliverability, maintain list health, apply suppression rules, and perform data hygiene
Quality Assurance & Analytics
Complete campaign and automation QA, checking links, personalisation, rendering, audiences, exclusions, and timing
Run campaign and flow reporting to track lifecycle performance
Analyse performance data and produce client-ready optimisation recommendations
Requirements
Minimum 3 years of experience in CRM, lifecycle, or retention marketing
Deep working knowledge of Klaviyo, Dotdigital, and HubSpot
Hands-on experience building campaigns, automations, audience segments, and testing programs
Strong QA skills and meticulous attention to detail across high-volume campaigns
Proven ability to interpret performance data and produce clear, actionable recommendations
Nice-to-Have Skills
Prior work experience within a digital marketing agency environment
Hands-on experience or familiarity with Figma
Benefits
Permanent work-from-home set-up
Dayshift (Australian Eastern Standard Time business hours)
Full-time job
HMO (STAFF only)
Annual leave
13-month pay
With Government mandated benefits