About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Overview:
Visa US Marketing is seeking a strategic, analytically strong media leader to serve as Senior Director, US Media Audience, Investment & Performance. This role leads Visa’s US media investment strategy, audience strategy, and the systems that guide allocation, optimization, and accountability across paid media investments.
The role manages a significant annual media portfolio for Consumer marketing and is responsible for setting allocation strategy, guiding investment trade-offs, and owning high-value audience development so media dollars are directed to the opportunities with the greatest business value.
This leader works across Brand, Product, Analytics, Finance, Legal, Risk & Privacy, Data Science, Marketing Technology, agency partners, the content leadership team, and Marketing Services Media to improve how Visa plans, measures, and optimizes media investment decisions and to identify opportunities where investment choices can benefit both the brand and clients.
The role helps evolve Visa’s media approach by using audience intelligence, targeting, and measurement together to improve portfolio decisions, speed learning, and strengthen business results over time.
Strategy & Portfolio:
Lead Visa’s US media investment model and audience strategy, including allocation frameworks, investment priorities, high-value audience development, and decision rules across brand and performance objectives.
Set the portfolio operating model for how investment decisions are made, adjusted, and reviewed over time.
Guide trade-offs across audiences, tentpole moments, and investment priorities so media dollars go to the opportunities with the strongest strategic and commercial value.
Own the portfolio prioritization and media investment recommendations for Visa’s largest sponsorship moments, including the Olympics and FIFA.
Partner with the content leader to align investment choices to the most strategically important brand opportunities while retaining ownership of audience strategy, media allocation, investment governance, and performance accountability.
Partner with Marketing Services Media to identify investment opportunities where both the brand and clients can benefit while keeping portfolio decisions grounded in clear commercial and strategic priorities.
Lead the operating rhythm and decision environment for internal media experts and agency partners, ensuring clear accountability, stronger prioritization, and higher execution quality.
Audience + Measurement System :
Own audience strategy for the portfolio, including defining priority cohorts, high-value audience frameworks, and the signals used to guide targeting and investment decisions.
Use audience and cohort intelligence from first party and near first-party signals to determine where Visa should concentrate investment, sharpen targeting, and improve delivery decisions.
Lead modern audience delivery systems across addressable media, platform-native buying environments, automated activation, and AI-enabled optimization.
Build measurement capabilities that connect media exposure to business outcomes, including closed-loop approaches tied to brand outcomes, high-value behaviors, payment volume, and other priority signals.
Partner closely with Insights & Analytics teams to define measurement frameworks, testing strategies, incrementality approaches, and learning agendas that strengthen portfolio…