Join VitalCaring – Where Your Leadership Drives Growth and Changes Lives!
Area Sales Director – Home Health
Sales Leadership | Market Growth | Referral Development
Who We Are
At VitalCaring, we’re more than a home health and hospice provider - we’re a family that supports, inspires, and uplifts both our patients and our team members.
Founded in 2021, VitalCaring has quickly grown into a leading provider of home health and hospice services, with a mission to transform lives and foster hope through genuine caring. Every encounter is an opportunity to make a meaningful difference - and we are committed to bringing a culture of caring to every moment.
What You’ll Do
As an Area Sales Director – Home Health , you will lead and develop a high-performing sales team while driving referral growth, market development, and revenue across your assigned territory.
You’ll provide strategic direction and hands-on leadership to Account Managers and Care Transition Navigators, ensuring strong territory execution, meaningful referral partnerships, and consistent achievement of growth goals. Working closely with branch and operational leadership, you’ll help expand VitalCaring’s presence in the communities we serve and connect more patients with high-quality care in the place they call home.
Sales Leadership & Team Development
Lead, coach, and develop Account Managers and Care Transition Navigators to achieve individual and team referral, census, and growth goals
Recruit, interview, onboard, train, and retain high-performing sales professionals
Establish clear performance expectations and provide ongoing coaching, mentoring, education, and feedback
Develop individualized sales strategies and performance plans based on territory opportunity and business needs
Create a culture of accountability, collaboration, urgency, and consistent execution
Monitor sales performance and activity to ensure appropriate focus on high-value accounts, referral opportunities, and market priorities
Develop and monitor performance improvement plans when necessary
Market Strategy & Growth
Develop and execute strategic sales and marketing plans designed to drive sustainable home health growth across the assigned territory
Evaluate referral trends, market dynamics, competitive activity, and opportunities for expansion
Identify underdeveloped accounts and untapped referral opportunities and create strategies to increase market penetration
Drive consistent referral and revenue growth through effective territory management, account development, and new business generation
Partner with sales team members to build strategic territory plans with clear targets, priorities, and measurable outcomes
Use sales data and market intelligence to identify barriers to growth and develop solutions to address them
Communicate regularly with regional sales leadership regarding market performance, opportunities, competitive activity, and growth strategies
Referral Partnerships & Business Development
Build and strengthen relationships with physicians, hospitals, health systems, rehabilitation facilities, skilled nursing facilities, assisted living communities, and other healthcare partners
Develop new referral relationships while expanding opportunities within existing accounts
Partner with physicians, discharge planners, case managers, social workers, and other healthcare professionals to support seamless transitions to home
Educate referral partners on VitalCaring’s home health services, capabilities, patient eligibility, and the value of skilled care in the home
Identify opportunities to strengthen VitalCaring’s position as a trusted post-acute care partner within the market
Represent VitalCaring through strategic networking, educational programs, community events, and relationship-building activities
Operational Partnership & Patient Access
Partner closely with branch and operational leadership to align growth strategies with clinical capacity, patient needs, and organizational…