Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.
In the UK and Ireland, NOCCO, Barebells and Vitamin Well are a fast-growing portfolio across grocery, convenience, online and sport and fitness. Our momentum is built in the field through strong execution, trusted retailer relationships and a high-pace way of working. As the business continues to scale, the field remains central to how we win.
The role: Convenience Field Sales Executive
North West England (Ideally based in Manchester or Liverpool)
This is a field-based role and a starting point into a commercial career in FMCG. You will take ownership of your own area from day one and be responsible for how NOCCO, Barebells and Vitamin Well are distributed, displayed, and executed across Independent and Symbol Group convenience stores .
You will spend the majority of your time out in the field, visiting stores, working directly with store owners and managers to build distribution, improve visibility, and ensure our brands are consistently executed to a high commercial standard.
You will work closely with independent retailers and Symbol Group stores such as Budgens, Londis, Premier, Go Local and similar formats, developing each store and territory hands-on.
This is a get-things-done role: build the relationships, nail the execution and spot the opportunities that push the business forward.
In short your responsibilities will be:
Represent NOCCO, Barebells and Vitamin Well across Independent and Symbol Group convenience stores, ensuring strong visibility, availability, and execution
Build lasting relationships with store owners, managers, and independent retail decision-makers
Improve in-store placement, ranging, and availability of our products
Identify new business opportunities to expand regional presence within independent and symbol group retailers
Support retail partners with product knowledge, promotions, and data-driven opportunities
Support new product launches and ensure they land properly in-store
Share insights from store visits and local market activity with the wider team
What you can expect:
Clear ownership and accountability for how NOCCO, Barebells and Vitamin Well perform in your region, with your impact visible through sales growth, distribution gains, and in-store execution
The autonomy to run your patch your way , planning your days and priorities, with the backing, coaching, and support of a driven and collaborative UK Sales team
A fast-paced, action-led environment , where decisions are made quickly and progress is visible on the ground rather than in meetings or spreadsheets
The satisfaction of building something that moves , turning relationships, strong execution, and new opportunities into real growth you can see in-store every day
Who are you
You are at your best out in the field — walking into stores, starting conversations, and making things happen with independent retailers to improve visibility, distribution, and sales
You take real ownership of your area and take pride in how your stores look and perform. When something is off in-store, you fix it. When you see an opportunity, you act on it
You are driven by execution . Getting the right products listed, improving placement, and seeing your work translate into better placement and increased sales is what motivates you
You are organised and self-sufficient . You plan your days, manage your territory, and stay on top of your priorities in a fast-moving environment
You work effectively at…