Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.
Vitamin Well Group in Asia Pacific
In Asia Pacific, we grow through strong distributor partnerships and high-impact consumer activations. The region represents a strategic growth priority, driven by ambitious expansion plans and a clear expectation of in-market execution. From our APAC Hub in Singapore, we operate with our brands NOCCO, Vitamin Well and Barebells across fitness and retail channels – and see significant further potential for expansion.
To accelerate growth and strengthen our commercial presence, we are now looking for a dedicated Field Sales & Activation Executive.
About the role
This is a commercially driven, field-based role focused on accelerating distribution, sales and brand execution across Singapore.
You will be responsible for growing our presence across gyms, fitness partners, retail and other relevant local accounts. The majority of your time will be spent in the market – visiting customers, identifying and winning new accounts, strengthening existing relationships and ensuring consistent brand execution at point of sale.
Sales is at the core of the role, but your responsibility goes beyond winning the account. You will also plan and execute local activations, sampling, events and demos, and ensure our brands are visible, available and strongly represented at customer sites. This is a hands-on role for someone who enjoys combining commercial ownership with getting things done in the market.
The position is employed by our local distribution partner in Singapore and fully dedicated to Vitamin Well Group. You will work closely with the local distributor team in day-to-day operations, while reporting to the Sales Manager APAC, Distributor Markets. The role is based in Singapore and is primarily field-based across the market.
In short your responsibilities will be:
Deliver on monthly volume, distribution and other commercial targets through well-planned routes and purposeful customer visits.
Manage and grow existing accounts through regular follow-ups, strong relationships, smart prioritisation and upselling and cross-selling opportunities.
Proactively prospect, approach and win new accounts to expand the presence of NOCCO, Barebells and Vitamin Well across Singapore.
Secure regular orders and strong execution at customer sites, including product availability, visibility, pricing and display standards.
Plan and execute sampling, activations, events and demos, including coordinating sampling teams and taking ownership of agreed larger activations from planning through execution and follow-up.
Own the field execution of our branded fridge placements , from identifying suitable sites and coordinating placements to following up on stock, product range, visibility and performance.
Work closely with the distributor and Vitamin Well Group teams, staying on top of customer needs, competitor activity and market trends and turning insights from the field into action.
What you can expect
A market-facing role where your work has a direct impact on our growth in Singapore.
The opportunity to work across both sales and activation, from identifying commercial opportunities to seeing them come to life in the market.
Close collaboration with regional teams, with visibility across the wider organisation.
An opportunity to combine an interest in fitness, community and active lifestyles with a driven, field-based commercial career.
Who are you
You are a commercially…