Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
The opportunity
The Analytics Sr Consultant position is a client-facing role requiring both technical and business/marketing knowledge and skills. Consultant will work to gather and understand their client's unique business requirements and develop and build customized solutions to meet client's analytic and reporting needs with the Analytics platform. In addition, consultant help each client architect and implement best in class web analytic setup throughout their websites and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise. Consultant will not just help setup Analytics for customers, he/she will also be responsible to contribute to overall digital strategy and derive and setup Analytics product integration with other products to solve key business use-cases. It is a very technical job with constant customer interaction.
What you’ll be doing
Gain an in-depth knowledge of a client's website architecture, business model, and online marketing strategy
Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
Create project plan and project roadmap with clear outcomes
Design customized solutions and technical tag implementation strategies
Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform
Support client's developers and third parties throughout the implementation process
Validate and debug implementation and follow through on issues until resolved
Light manipulation of JavaScript as needed to customize web analytic solutions
Advise key stakeholders and drive client success based on clients most important business drivers
Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,)
Help setup integration across other Adobe experience cloud products and external products
Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
Communicate confidently and proactively with customers throughout the project life cycle
Manage multiple client engagements simultaneously
Manage customer expectations appropriately and keep projects on schedule and within scope
Become an expert in the use of Adobe products and the methods by which they can be used to \effectively optimize online businesses
Work to educate clients on the best practices in relation to their specific industry and key business \requirements
Keep accurate daily records of client billable time
Technical writing and PowerPoint presentation creation Additional Responsibilities:
Act as a technical lead point of contact with Digital Marketing Consultants
Innovation is the key for Sr Consultants. Ideate and work with different teams to deliver new \solutions
Able to ideate and deliver automation solutions which help in delivering our projects better
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