Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Overview
At VML, we are architects of connected brands and experiences for a changing world. We believe in the powerful synergy of creativity, technology, data, and culture to build brands that not only grow faster but also resonate deeply and personally with their customers. We are experts in marketing transformation, marketing science, and advanced marketing automation and personalization, relentlessly pushing the boundaries of what's possible.
We power over 350 million personalized experiences between brands and their customers every day. We achieve this by applying our deep expertise, leveraging strategic partnerships with the biggest technology platforms in the world, and by harnessing cutting-edge advancements in Artificial Intelligence, Machine Learning, and Large Language Models. We work closely with our clients as true growth partners, helping them not just achieve their goals but redefine them for the future. This particular opportunity offers the chance to work directly with one of our tier-one automotive clients, a global brand powerhouse, helping shape their digital future.
Our global team of 4,000+ data specialists serves more than 150 markets across the globe. We operate with unwavering integrity, a profound respect for data privacy, and complete transparency. We champion new ideas and diverse perspectives, fostering a culture of creative bravery, open listening, positivity, and collective strength in all that we do. We are constantly evolving, empowering our clients to stay ahead in a rapidly accelerating digital landscape. Please note that UK working hours will be required for this role.
The Role
The Senior Data Engineer, Marketing & Analytics, is a technical leader and architect responsible for designing, building, and owning robust data pipelines and infrastructure that power VML's digital and media reporting and product analytics for our tier-one clients. This role focuses on defining data strategy, ensuring high-quality, reliable, and accessible data for complex analysis, advanced reporting, and critical analytical initiatives, including feeding platforms like Amplitude. You will be instrumental in laying the data foundation that fuels AI/ML applications and provides strategic insights.
You will leverage and evolve a modern data stack including Google Cloud Platform (GCP), Matillion for advanced ETL/ELT orchestration, Snowflake as our cloud data warehouse, and Rudderstack for customer data ingestion and event streaming. Your work will directly empower our analytics and data science teams to derive critical insights, fuel AI/ML applications, and provide robust data to product analytics platforms like Amplitude. This role demands end-to-end ownership, strategic technical guidance, and the ability to mentor junior engineers, alongside a deep understanding of data engineering principles, meticulous attention to data quality, and a collaborative spirit to drive data initiatives across cross-functional and client teams.
Responsibilities:
As a Senior Data Engineer within the VML EMEA Enablement Team, your duties will include, but will not be limited to, the following:
Data Architecture &…