INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)
Role Summary
Teletrac Navman is looking for a Global Director of Demand Generation to own the engine that turns market demand into qualified pipeline. This leader sets the global acquisition strategy, runs the website as our primary pipeline asset, and builds a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across every region.
You will be accountable for a pipeline number, not just activity. You will decide where the next dollar of media goes, what the website tests next, and how marketing and sales work together from first touch to closed-won.
How Success Is Measured
Marketing-sourced pipeline ($) and sales-qualified opportunities (SQOs) against regional and segment targets.
Conversion rates and velocity through the funnel: visit → inquiry → MQL/MQA → SQL → SQO → closed-won.
Efficiency: cost per SQO, CAC, CAC payback and pipeline-to-spend ratio.
Website conversion rate, organic and AI-search visibility, and share of voice against key competitors.
Speed-to-lead and lead-to-meeting rate, measured jointly with Sales.
Key Responsibilities
Acquisition Strategy & Pipeline Generation
Build and own the global acquisition strategy and annual demand plan, setting pipeline and SQO targets by region, segment (enterprise, mid-market, SMB) and product line in partnership with Sales and Finance.
Design full-funnel, always-on programs across paid, organic, owned, partner and outbound-assist channels, built around buying groups rather than individual leads.
Run account-based programs for enterprise and competitive-displacement targets, using intent and engagement data to prioritize accounts and trigger plays.
Manage the global media budget with clear allocation rules, shifting spend toward the channels, audiences and creative that produce pipeline at the lowest cost.
Test and scale new acquisition channels, including LinkedIn, YouTube and CTV, review sites and software marketplaces, partner co-marketing and event-to-pipeline programs.
Website & Digital Experience
Own the global website as the company's primary pipeline asset: roadmap, information architecture, performance, conversion and localization across US, UK, LATAM (Spanish) and ANZ sites.
Run the website like a product, with a prioritized backlog, sprint cadence and a continuous experimentation program (A/B and multivariate testing, CRO, and personalization by industry, segment and account).
Partner with Product Marketing and Brand on buyer-centric journeys, bundle and pricing pages, competitor comparison pages, ROI calculators and interactive demos that shorten the path to a sales conversation.
Modernize the web and conversion stack, including evaluating headless or composable CMS options, form and lead-routing tools, and AI-powered chat that qualifies visitors and books meetings in real time.
Hold the site to high technical standards: Core Web Vitals, accessibility (WCAG), structured data, security and consent management.
Search, AI Search & Paid Media
Lead SEO strategy covering technical health, content and authority across all regional domains and languages.
Build visibility in AI-driven search and answer engines (Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot, Gemini) through generative and answer engine optimization (GEO/AEO): entity and structured-data strategy, citation-worthy content and share-of-answer tracking.
Direct paid search and paid social, including bidding strategy, first-party audience strategy, offline conversion imports from CRM and creative testing at scale.
Use AI tools to scale content production, localization, ad variations and analysis, with human review and clear brand governance.
Marketing Operations, Data & Measurement
Lead the marketing analytics function and own a single source of truth for funnel performance from first touch to closed-won revenue.
Define and maintain funnel stages, lead and account scoring, routing and SLAs with Sales Operations in…