Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. ㅤ
Your New Role
The Integrated Creative Lead, APAC will drive digital commercial content direction for CNN Create across the Asia Pacific region. Working closely with the Global Digital Creative Director and APAC Content Strategy Lead, the role will ensure branded content solutions are industry-leading, user-centric, and aligned with CNN’s tone of voice. The role will also partner with film production, copy, and sales teams to ensure the Create branded content offering supports wider CNN International business goals.
The role is accountable for the quality and best-practice standards of the APAC team’s digital branded content output. This includes managing in-house Digital Producers and external development agencies while ensuring UX best practices across all digital experiences.
The successful candidate will have a strong eye for storytelling and the ability to translate ideas into industry-leading digital experiences supported by strategic deliverables and robust media plans. The successful candidate will foster collaboration and innovation across the Create team and the wider business.
This role may require occasional international travel.
Your Role Accountabilities
Lead the end-to-end delivery of branded content campaigns, from strategy and pitch support through creative execution, optimisation, and post-campaign analysis.
Line manage and develop the Digital Content Producers, ensuring high-quality output and adherence to digital and UX best practices.
Partner with the APAC Strategy team on pre-sale ideation, providing digital, social, technical, and audience expertise to turn strategic and creative ideas into compelling, achievable client solutions.
Serve as the integrated digital solutions expert for Create and Sales, advising on platform capabilities, emerging formats, audience behaviours, paid media best practices, and campaign effectiveness.
Use data, audience, and campaign performance insights to inform creative strategy, optimise content, and identify opportunities to evolve the approach.
Champion experimentation and innovation across APAC, balancing creative ambition with commercial effectiveness and suitability for CNN’s platforms, audiences, and clients.
Provide creative leadership and industry perspective to develop CNN Create’s content offering and commercial products, including first-to-market initiatives and new production partnerships across APAC.
Work with the Tech Lead to source and manage developers and development partners, maintain best-practice development and deployment environments, and manage campaign budgets and timelines.
Collaborate with CNN ad sales, editorial, marketing, clients, production, design, and technology teams across APAC, providing digital and UX guidance where required.
Partner with the Global Digital Creative Director to evolve CNN Create’s digital offering,…