Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. ㅤ
Your New Role...
CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Marketing Planning & Operations to lead cross-functional planning and execution of holistic marketing programs. Reporting directly to the Head of Marketing, this executive will serve as the critical cross-functional bridge and own the end-to-end marketing planning and operating model that connects all marketing verticals. Crucially, this role will serve as the central point for cross-functional planning and operational modernization, driving internal efficiency and alignment. This includes standardizing workflows, upgrading planning and campaign documentation and knowledge sharing, and actively championing the integration of cutting-edge automation and AI efficiency tools across the marketing organization.
As a member of the marketing leadership team, this role is accountable for driving marketing effectiveness in partnership with brand and growth team leads, ensuring marketing priorities and campaigns deliver measurable business outcomes with executional excellence and rigor.
Your Role Accountabilities...
Operational Orchestration & Integration
Project Prioritization: Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads and content leaders to define clear, data-backed criteria for prioritization and manage and communicate rolling updates.
Integration Across Functions: Act as the primary touchpoint to unify marketing verticals to ensure on-strategy and on-time campaign execution. Ensure full coordination across teams, maintaining alignment from planning through optimization.
Holistic Planning: Oversee planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post-mortem. Define and enforce standardized campaign timelines and key milestones across all initiatives to deliver coordinated, on-time execution.
Cross-Functional Governance: Establish and lead structured governance forums, including campaign readiness reviews and weekly orchestration meetings, to drive alignment and mitigate risk.
Approvals & Decisioning: Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.
Delivery Excellence: Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.
Post-Mortems: Lead standardized post-campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.
Team Leadership
Team Management: Build and scale the Marketing Planning and Operations function over time, including clearly defining existing…