This role is for one of Weekday’s clients
Min Experience: 0+ years
Location: Chennai, Tamil Nadu, India
JobType: full-time
We are looking for a creative and detail-oriented Social Media Content Executive who can turn ideas into engaging social media content that educates, entertains, and inspires audiences to take action.
The organization is a fitness coaching company built around strength training and helping people lead stronger, healthier lives. With over 15 years of experience, a team of 60+ professionals, and members ranging from 35 to 80 years old, the company believes that strength training can expand what people are capable of achieving in life.
Social media plays a crucial role in introducing the brand to new audiences, showcasing its impact, and building meaningful connections with current and prospective members.
In this role, you will work closely with the Social Media Manager and contribute to the entire content creation process, from brainstorming ideas and writing scripts to coordinating shoots, editing videos, and designing social media creatives. Video editing and graphic design will be major parts of this role , so we are looking for someone with strong creative instincts, practical editing skills, and a keen understanding of what makes people stop scrolling.
Requirements
Key Responsibilities
1. Content Ideation and Planning
Brainstorm creative social media content ideas in collaboration with the Social Media Manager.
Research fitness trends, audience interests, relevant topics, and emerging content formats.
Develop scripts, storyboards, and content concepts for short-form videos, Instagram Reels, carousels, static posts, and stories.
Ensure content aligns with the brand's voice, objectives, and audience expectations.
Bring fresh ideas and creative perspectives to the content planning process.
2. Information Gathering and Coordination
Gather insights, stories, and inputs from trainers, team members, and other relevant stakeholders.
Identify real-life member experiences, fitness journeys, and success stories that can be translated into engaging content.
Coordinate with internal teams to collect accurate information and relevant footage.
Follow up with stakeholders to ensure content requirements are met within deadlines.
3. Shoot Planning and Execution
Coordinate shoot schedules, locations, participants, and logistics to ensure smooth execution.
Assist the Social Media Manager with shoot preparation, setup, and filming.
Capture video footage on a smartphone, ensuring appropriate framing, lighting, angles, and composition.
Ensure all required footage is captured for the planned edit.
Organize and review raw footage to streamline the editing process.
4. Video Editing and Graphic Design
Take ownership of editing and designing social media content from concept to final delivery.
Select the most effective clips and structure videos to capture attention from the opening seconds.
Edit short-form videos with a strong understanding of hooks, pacing, audience retention, and storytelling.
Select suitable music, trending audio, transitions, captions, and on-screen text based on the content's purpose.
Design engaging carousels, static posts, and Instagram Stories that encourage audiences to pause, read, share, and interact.
Use Adobe Premiere Pro and Canva to produce high-quality content consistent with brand guidelines.
Use faster editing tools when necessary to meet tight turnaround times without compromising quality.
Incorporate feedback and refine content to improve its effectiveness and overall presentation.
5. Content Quality and Delivery
Ensure all content is accurate, visually appealing, engaging, and aligned with the brand's communication style.
Manage multiple content deliverables while maintaining consistency and meeting deadlines.
Stay updated on social media trends, editing techniques, and platform-specific best practices.
Work collaboratively with the Social Media Manager to improve content quality and…