Assistant Manager, US Consumer Services Marketing
The Assistant Manager, US Consumer Services Marketing will support the planning, development, and execution of marketing initiatives across Western Union’s US Consumer Services portfolio. This role will manage multiple marketing programs from concept through execution, working closely with product, commercial development, sales, creative, digital, analytics, legal, compliance, operations, and external partners.
The successful candidate will be a highly organized marketing professional who can translate business priorities into actionable marketing plans, manage complex approval processes, and ensure that campaigns and materials are delivered accurately and on schedule.
Role Responsibilities
Support the development and execution of integrated marketing initiatives across US Consumer Services products, including Bill Pay, lending, prepaid services, digital products, and other emerging consumer services.
Manage assigned marketing programs from initial planning and creative briefing through approvals, production, deployment, and performance reporting.
Translate business objectives and product requirements into clear marketing strategies, campaign plans, creative briefs, and customer-facing communications.
Maintain marketing calendars, project plans, and status reports across multiple concurrent initiatives.
Coordinate with internal stakeholders, cross functional partners, and external partners to gather requirements, resolve issues, and keep projects moving forward.
Identify project risks, dependencies, and resource needs, and escalate issues when appropriate.
Support the development of annual marketing strategies, roadmaps, and campaign calendars across products, channels, and customer segments.
Campaign and Digital Marketing Management
Coordinate the development and deployment of customer marketing campaigns across email, paid social media, partner channels, websites, landing pages, retail locations, and digital out-of-home media.
Manage creative development, proofing, internal review, legal and compliance approvals, print production, and deployment processes.
Support the development of business-to-consumer and business-to-business marketing content, including email campaigns, landing pages, white papers, LinkedIn content, paid advertisements, and partner-support materials.
Coordinate website and landing-page updates, working with digital, content, search engine optimization, product, and technology teams.
Support ongoing customer communication programs, including recurring promotional emails, product notifications, and seasonal campaigns.
Ensure that all materials align with Western Union brand standards, product positioning, regulatory requirements, and channel specifications.
Coordinate localization and translation activities when programs require multilingual customer communications.
Sales Enablement and Marketing Materials
Develop sales enablement materials that communicate the US Consumer Services portfolio and support the North America Sales team.
Manage the development of sales brochures, product sheets, presentations, training resources, agent marketing kits, and customer-facing collateral.
Support the creation and maintenance of product playbooks, ensuring that content remains accurate, current, and aligned with product and commercial priorities.
Coordinate the production and distribution of retail marketing materials, including posters, header cards, promotional assets, and agent-facing resources.
Partner with sales and field teams to understand market needs and develop materials that support product adoption, agent engagement, and transaction growth.
Support the design and execution of agent marketing pilots and incentive programs, including associated communications, sales tools, and performance reporting.
Cross-Functional Program Coordination
Serve as a central marketing point of contact for assigned US Consumer Services initiatives and product launches.
Partner…