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Position Title:
Admissions Counselor
Job Category:
Academic Staff
Employment Type:
Regular
Job Profile:
Admissions and Recruitment Coordinator II
Job Duties:
The Admissions & Recruitment Coordinator II, with the working title of Admissions Counselor will report to the Associate Director of Admissions. This position will meet with prospective students and their families in a variety of venues, promoting opportunities at UW-La Crosse, advising them of admission processes, and targeting students who will contribute to the strength of UW-La Crosse. Our goal is to increase the number of applicants to the University and enroll a talented and diverse student body. This staff member will meet with prospective students and their families, high school counselors, various groups on and off campus, alumni, and other contacts to promote the opportunities offered at the University of Wisconsin-La Crosse. The successful candidate will need to have demonstrated a successful career of working with students of various backgrounds, which may include low income, first generation, and students from urban schools. A significant part of the recruitment process will be establishing and nurturing relationships that can serve as a conduit for students to learn about UW-La Crosse. This staff member will collaborate with other Admissions Office staff members, working together to coordinate recruitment activities.
This is an on-campus position, and the incumbent will work on the UW-La Crosse campus.
Physical Demands :
Lifting and transporting materials up to 35 lbs. is required.
Working Conditions:
Typical work hours are 8:00 a.m. – 4:30 p.m. However, numerous evening and weekend hours will be required. Ability to travel throughout the Midwest by automobile is also required.
The review of applications starts on December 3, 2026 . Applications received on or before December 3rd are prioritized and review will continue until the position(s) is/are filled. Initial interviews will be conducted virtually, with shortlisted candidates invited to campus.
UW-La Crosse does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 608-785-8013.
Key Job Responsibilities:
4) Maintain and Manage Tracking System of Prospective Students:
Maintain appropriate records to monitor recruitment, tracking students from inquiry to enrollment.
Other duties as assigned by supervisor.
3) Coordination of Recruitment-Related Activities:
Coordinate or assist with Freshman Registration, the Admissions Office scholarship program, The La Crosse Talk newsletter for admitted new freshmen, the Admissions Office web page, social media recruitment efforts, and recruitment publications as assigned by the Associate Director.
Assist with or coordinate special projects as assigned by the Associate Director.
2) Recruitment Development:
Participate in the development and implementation of the admissions recruitment plan.
Develop and implement strategies to establish relationships with organizations, groups, and individuals that can influence prospective students.
Develop and implement recruitment strategies to identify prospective students and encourage them to apply for admission.
1) Recruitment of Prospective Students:
Coordinate and implement a personalized recruitment program involving high school visits, phone calls, correspondence and campus visits.
Represent UW-La Crosse during high school visits, at college fairs, college night programs and other events.
Meet with prospective students and families in a variety of settings.
Be familiar with the academic programs of the University and other…