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Position Title:
Marketing Director
Job Category:
Limited
Employment Type:
Regular
Job Profile:
Marketing Director (B)
Job Duties:
The Marketing Director serves as a key member of the University Marketing and Communications leadership team, working under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications. The position is accountable for translating institutional priorities into actionable marketing plans, providing timely updates and recommendations, and proactively identifying matters requiring executive consultation or approval.
The Marketing Director provides strategic and operational leadership for the University of Wisconsin–Oshkosh’s marketing function and is responsible for developing and executing integrated marketing strategies that advance institutional priorities, including enrollment, reputation, brand awareness and engagement.
The Marketing Director leads the planning, coordination and execution of university marketing initiatives across creative, digital, social media, web, advertising and related channels. The position establishes priorities, coordinates resources, guides brand strategy and integrated campaigns, and uses data and performance measures to evaluate effectiveness and inform decision-making.
The Marketing Director provides direct supervision and day-to-day leadership for assigned marketing staff, establishing priorities, supporting staff development, coordinating workloads and fostering accountability and collaboration across the team.
The Marketing Director works collaboratively across University Marketing and Communications and with academic and administrative partners to translate institutional strategy into effective marketing programs. The position provides day-to-day leadership for marketing operations, exercises independent judgment in managing priorities and resources, and brings forward strategic recommendations and matters requiring executive-level direction.
This position requires regular on-campus presence and flexibility for leadership meetings, campus events and institutional priorities. However, hybrid remote work may be available after the successful completion of an initial probationary period. Please note that the remote work policy is subject to change at the discretion of the school or university.
Universities of Wisconsin also offers an extremely competitive benefits package for 2026 that includes:
Health plans, currently starting at $45 per month.
176 hours of vacation per year (prorated for start date).
36 hours of personal holiday, and 9 legal holidays (prorated for start date).
176 Hours of sick leave for first 18 months. After this period, employees can earn up to 96 hours per fiscal year. Accumulates without limit and does not expire.
Paid parental leave after six months of continuous employment.
Wisconsin Retirement System (pension) with 7.2% employer contribution for 2026.
All employment benefits are subject to change. A full list of current benefits and eligibility requirements can be found on our website.
Key Job Responsibilities:
Directs strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan
Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
Develops comprehensive marketing plans that encourage research-based,…