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Job Category:
Academic Staff
Employment Type:
Regular
Job Profile:
Marketing Specialist
Job Summary:
The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies. The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization’s ability to reach and engage target audiences and elevate our brand’s visibility within the community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing - from brand management to analytics - and a proven ability to translate strategy into compelling content and measurable outcomes
Key Job Responsibilities:
Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to
ongoing or future marketing activities
Develops, implements, and disseminates marketing materials through various
communication mediums utilizing appropriate technologies and techniques -
Develops, implements, and maintains strategic marketing plans based on research and established strategies
Department:
Wisconsin Union, Strategy & Support, Integrated Marketing and Communications
Compensation:
The starting salary for the position is $60,000 - but is negotiable based on experience and qualifications.
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund.
For a summary of benefits, please see:
https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf
Required Qualifications:
5+ years of professional experience in full-lifecycle campaign management, specifically foscusing on marketing campaign and impact analysis.
Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness
Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production
Demonstrated track record in writing marketing copy and creating marketing materials
Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI
Preferred Qualifications:
Previous experience supervising, mentoring junior staff members.
Experience with analysis tools such as PowerBI or Tableau
Experience marketing in a higher education environment a plus
Education:
Bachelor's Degree Preferred
How to Apply:
The deadline to apply for the position is November 11th, at 11:59pm.
Click the "Apply" button to start the application process.
You will be prompted to upload the following documents:
-Resume
-Letter of Qualifications/Cover Letter
Applicants should attach a letter of qualifications and resume detailing their training and experience relating to the required and preferred qualifications referenced above. The application reviewers will be relying on written
application materials to determine which qualified applicants will advance in the recruitment process.
Contact Information:
Jenny Lee, jenny.lee2@wisc.edu, 608-265-1157
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