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Position Title:
SEO & AI Search Strategist
Job Category:
Academic Staff
Employment Type:
Regular
Job Profile:
Online Content Editor
Job Duties:
The SEO & AI Search Strategist develops and implements search optimization strategies that improve the discoverability, accessibility, and performance of UWM's digital content across traditional search engines and emerging AI-powered search platforms. Serving as the university's subject matter expert for SEO and AI search, this position provides content recommendations, analytics insights, and guidance on best practices to improve how audiences discover and engage with UWM content. The position collaborates with MarComm’s Marketing, Web, and Communications’ teams, schools and colleges, and campus units to strengthen UWM's digital presence and support institutional priorities.
Key Job Responsibilities:
Search & AI Visibility Strategy
Develop and lead SEO and AI search optimization strategies that improve UWM's digital discoverability.
Lead and manage projects focused on SEO and AEO optimization, including establishing priorities, coordinating stakeholders, and ensuring timely implementation.
Conduct keyword, topic, entity, and prompt research to identify opportunities for improving search visibility.
Establish best practices for optimizing content across search engines, AI-powered platforms, and emerging discovery channels.
Website & Content Strategy
Provide recommendations to improve website content, information architecture, accessibility, and overall discoverability for SEO and AEO.
Write, edit, and optimize web content using SEO best practices, including SEO recommendations, keyword targeting, metadata, and content structure.
Conduct website and content audits to identify opportunities for improved search performance, user experience, and AI-powered search visibility.
Analytics & Performance Optimization
Develop measurement frameworks and reporting strategies for SEO and AI search performance.
Analyze search, website, content, and conversion data to identify trends and optimization opportunities through Google Search Console and Google Analytics.
Translate performance insights into actionable recommendations that improve digital content.
Campus Consultation & Digital Governance
Serve as UWM's subject matter expert for SEO, AEO, GEO, and AI search optimization and provide training to MarComm team members and campus units on emerging trends, best practices, and performance insights.
Collaborate with MarComm's Marketing, Web, and Communications teams, schools and colleges, and campus units to integrate search best practices into subsites.
Develop and implement training for web content editors to build SEO and AEO skills.
Develop resources and standards that support UWM's web governance and consistent implementation of SEO and AI search optimization practices across campus.
Department:
Marketing & Communications (MarComm) builds the UWM brand by sharing stories of student and faculty success. We also:
foster enrollment and retention
support University Advancement
help campus units tell their stories
Compensation:
$60,000 - $70,000 (Final salary offer will be determined based on qualifications and experience)
Required Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, English, Information Science, or a related field.
Four years of progressively responsible experience developing and implementing SEO, digital content strategy, or organic search optimizations.
Experience analyzing website performance data and applying insights to improve digital content and user experiences.
Preferred Qualifications:
Demonstrated knowledge of technical SEO, on-page optimization, content strategy, and search performance measurement.
Experience developing SEO and AI search optimization strategies, including Answer…