Marketing Manager
Salary : £40,000 per annum, plus company benefits
Address: Norwich, NR7
Contract : Permanent, Full Time
Hours : 37.5 hours per week
Shifts : Monday to Friday 09:00-17:30
Break : 1 hour unpaid lunch
Work model : Fully onsite during probation (3 months), transitioning to hybrid work (2-3 office days per week)
Williams Lea and TSO seek a Marketing Manager to join our team!
Williams Lea is a global provider of technology-enabled business and marketing services, bringing together talented people, deep industry expertise and emerging technology to help some of the world's leading organisations work smarter and transform the way they operate.
Our people are at the heart of what we do. Working alongside innovative technology, including AI, our teams deliver critical services for clients around the world. Built on a strong heritage and long-standing client relationships. We are committed to creating an inclusive workplace where everyone has the opportunity to grow, contribute new ideas and make a meaningful impact. Williams Lea is an RRD company, serving clients in 20 countries across four continents with 15,000 employees worldwide.
TSO is a UK based content publisher, delivering high quality publishing solutions, across multiple formats on behalf of clients to end customers in the UK and globally. Originally specialising in government regulatory publishing, TSO is actively developing new clients in private sector professional publishing.
Job Purpose
The Marketing Manager is responsible for developing and delivering integrated marketing strategies that drive engagement, commercial performance and business growth across TSO’s road safety portfolio. Acting as the strategic marketing lead, the role builds strong stakeholder relationships, provides expert marketing insight, and oversees end-to-end campaign planning, execution, performance analysis and budget management to ensure activity aligns with business objectives and audience needs.
Working closely with sales, content, product and client management teams, the Marketing Manager delivers impactful marketing programmes that generate measurable results and identify opportunities for continuous improvement. The role also manages and develops a Marketing Executive, ensuring high-quality delivery of marketing activity, while contributing to wider strategic initiatives and supporting the continued growth and market position of the business.
Key Responsibilities:
Lead market, customer and industry research to inform marketing strategies, client growth and new business opportunities.
Develop and deliver integrated marketing strategies and multi-channel plans aligned to client objectives and sales targets.
Collaborate with internal teams and external partners to maximise brand awareness, engagement and commercial performance.
Plan, manage and evaluate campaigns, events and new marketing initiatives, using data and insights to optimise results.
Lead client marketing discussions, providing strategic updates, recommendations and performance reviews.
Manage marketing budgets and ensure activities are delivered on time, within budget and to a high standard.
Line manage and mentor a Marketing Executive, supporting performance, development and successful delivery of marketing activity.
Support wider business growth through corporate marketing, bids, case studies, brand management and continuous improvement projects.
Key Competencies:
Experience in creating effective marketing strategies and annual plans
Ability to analyse information from a range of sources
Campaign evaluation and reporting of results
Customer journey mapping and persona creation
Developing segmentation, targeting and positioning strategies to inform campaign messaging
Experience of managing multiple marketing channels including email, social media, paid search, online resellers, ecommerce, events
Collaboration with internal stakeholders and clients
Ability to effectively brief and manage external and internal…