Workiva is seeking a highly technical and customer-obsessed Outbound Senior Product Manager to join the product team responsible for ground breaking AI and agentic financial and sustainability reporting products used by 85% of the Fortune 1000 and large companies globally.
As a key outbound product leader, you will help shape how Workiva’s customers understand, adopt, and unlock value from this innovative data platform. You will be the bridge between product development, marketing, sales, and the customer - helping to translate deep technical capabilities into compelling narratives, go-to-market strategies, and customer-facing content.
This is a unique opportunity to join a fast-growing, strategically critical AI product first shift at Workiva, and play a visible role in its success. You’ll help shape the future of enterprises and make a measurable impact on Workiva’s innovative AI product lines. We’re building something bold - and we’re looking for passionate product leaders to help take it to the next level.
What You’ll Do
Go-to-Market (GTM) Execution: Drive launch strategies, adoption programs, and expansion motions for products ranging from AI platforms to financial and sustainability reporting workflows. Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.
Field Enablement: Craft clear, compelling and differentiated messaging and positioning that conveys the unique power of Workiva’s AI platform. Translate complex technical concepts into language that resonates with decision-makers and technical practitioners alike. Create high-quality positioning content, demos, playbooks, solution briefs, competitive guides, and training materials that help sales teams and partners close deals. Partner with product marketing to drive launches, campaigns, and thought leadership. Support strategic deals and partner engagements with tailored collateral and positioning strategies.
Voice of the Customer: Synthesize field intelligence, customer feedback, and executive insights to influence future inbound product roadmaps. Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
Pricing & Packaging: Collaborate with pricing teams to define product packaging and commercial structures.
Evangelism: Represent portfolios at industry events, analyst briefings (Gartner, Forrester), customer briefings, webinars, and conferences.
What You'll Need
Minimum Qualifications
7+ years of experience in product management, solution consulting, product marketing, or technical GTM roles within enterprise SaaS
Bachelor’s degree in a related technical or business field, or equivalent practical experience
Preferred Qualifications
MBA or advanced degree preferred
Experience launching enterprise software solutions for the office of the CFO
Deep understanding of enterprise architectures, cloud platforms, and emerging technologies like generative AI and agentic workflows
Exceptional storytelling and cross-functional leadership skills to translate complex technical features into tangible business value
Experience working with enterprise customers and translating technical innovations into business value
Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success
Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment
Experience in one or more of the following: AI/Generative AI, cloud platforms, enterprise applications, data and analytics solutions, or digital transformation technologies
Ability to identify market opportunities, competitive threats, and emerging trends, and translate them into actionable recommendations
Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts for executive and business audiences
Strong presentation and facilitation skills, with experience influencing…