WorkShop is now looking for a Brand & Product Learning Program Expert for a consulting assignment with adidas in Paris, France, until the end of December 2027. In this role, you will manage the local implementation and execution of adidas’ European Brand & Product Learning Program, ensuring high-quality delivery across digital and in-person training. You will drive impactful learning experiences, monitor program performance against key success criteria, and ensure training initiatives support the development of sales teams across the local market.
Working closely with internal and external stakeholders, you will adapt and implement learning programs in line with brand priorities, key product launches and major campaigns. By strengthening product knowledge and sales capabilities, you will help retail teams bring adidas products to life and drive sell-out. Does this sound interesting? Keep reading!
Key Responsibilities
You will be responsible for the local execution of the program across 5–10 key accounts and partner stores, ensuring alignment with European objectives, KPIs and business priorities. Your responsibilities will include:
Program Implementation & Performance: Ensure the program is delivered in line with European objectives, KPIs and success criteria. Monitor results, evaluate performance and identify best practices to drive continuous improvement.
Product Learning & Local Adaptation: Adapt training programs and content to local market needs and business priorities, focusing on Running, Football, Training and Outdoor. Select and regularly review participating stores based on global and European business strategies.
Stakeholder & Partner Management: Build and maintain strong relationships with European and local stakeholders. Act as a key point of contact between the external agency and local teams, ensuring effective communication, alignment and smooth program delivery.
Trainer Management & Development: Support the management and performance follow-up of external Product Trainers. Provide structured feedback and reporting to internal stakeholders and the agency to evaluate training quality and local execution.
Digital Learning & Engagement: Support retail partners in adopting digital learning tools, working closely with Account Managers to implement the program across digital channels. Engage with the wider Product Trainer Community to strengthen collaboration and knowledge-sharing between field teams and retail partners.
Training Delivery & Resources: Coordinate internal and external stakeholders to deliver high-quality training for wholesale partners. Support the development of training materials and coordinate resources to ensure effective and consistent delivery. Use tools such as Excel and PowerPoint to track activities, analyse performance and prepare reports.
Who You Are
You are a proactive, organised and business-minded professional with a passion for retail, product learning and customer experience. You enjoy taking ownership of projects, coordinating stakeholders and translating business objectives into measurable learning initiatives. With strong planning and project management skills, a consumer-first approach and a digital mindset, you understand how effective training can strengthen sales performance in an omnichannel retail environment. You are comfortable working independently, managing multiple priorities and using data to evaluate performance and identify opportunities for improvement. To succeed in this role, we believe you have:
At least 3 years of experience in retail sales, retail training or marketing activation, preferably within the apparel, sportswear or sporting goods industry
A bachelor’s degree or equivalent qualification
Fluency in both English and French
Intermediate to advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
Strong planning, project management and organisational skills
Good analytical skills and confidence working with numbers, business KPIs and…