Thank you for your interest in working at William Paterson University.
William Paterson University is a purpose-driven, proudly diverse community—designated as both a public Hispanic-Serving Institution and Minority-Serving Institution—committed to creating transformative academic, professional, and personal experiences as a powerhouse of progress. We foster a workplace that values growth, flexibility, and community, and we are recognized as a 2024 and 2025 Forbes’ Best Employers by State, 2025 Great College to Work For, and honored with the NJBIZ Empowering Women Award .
Our 1,000 dedicated staff members enjoy competitive benefits, a four-day summer workweek, tuition support, and strong opportunities for internal promotion. Situated on a scenic suburban campus just 20 miles from New York City, WP offers a diverse, inclusive environment where your contributions fuel student success, economic and social mobility, and community engagement. Together, we empower our students through intentional, holistic support within flexible, innovative, and inclusive settings—preparing graduates to thrive professionally and personally, and to lead with a commitment to progress in New Jersey and beyond.
JOB SUMMARY
Reporting to the Director of Web and Social Media Marketing and the Vice President for Marketing and Public Relations, the Web Marketing Coordinator supports University strategic goals and branding by coordinating, planning, and implementing website design and maintenance functions that continuously improve appearance, usability, functionality, engagement, and overall effectiveness of the University website. The coordinator will also collaborate on the development of digital content for all digital platforms. Across these functions, the coordinator will possess and apply strong skills in the responsible use of a wide and rapidly evolving range of AI-enabled tools, platforms, and workflows, integrating these technologies to strengthen digital content, user engagement, and website effectiveness.
PRINCIPAL RESPONSIBILITIES
As a member of the Marketing and Public Relations team, continuously updates and strengthens the design of the University website, its component parts and its architecture, with an emphasis on pages that support undergraduate and graduate student recruitment and student retention.
Collaborates with the Director of Web and Social Media Marketing to plan and implement website design initiatives, create new pages that are consistent with University strategies and web best practices, and maintain and upgrade existing pages.
Creates and modifies web pages using current standards and best practices in website layout, design and coding.
Reviews site analytics to inform plans and initiatives.
Supports search engine optimization and AI-assisted search (SEO/AEO) goals and best practices.
Consults and collaborates proactively and independently with faculty, academic and administrative leaders, and web content editors in departments across campus.
Trains and supports departmental web editors in the University website content management system.
Monitors and manages requests for website revisions and updates submitted via the University helpdesk system.
Collaborates on recruitment and oversight of student website assistant team.
Collaborates on development of digital content including videos to be deployed on the web, through social media and in support of virtual events.
Designs and distributes targeted emails, texts and other digital communications to support student retention and recruitment strategies, and campus communications.
Collaborates on updating, designing and distributing digital publications, and refreshing content on University homepage and other key pages.
Evaluates, adopts and applies AI tools and platforms to improve web design, content creation, coding, analytics and workflow efficiency, and provides guidance to colleagues and campus partners on the effective, responsible and appropriate use of AI…