Online applications must be received before 11:59pm on:
November 29, 2026 If a date is not listed above, review the Applicant Instructions below for more details.
Available Title(s):
1157-NN_ADMINPRO - Assistant Director
Business Title:
Assistant Director of Enrollment Growth & Marketing (ETM)
Employee Type:
Admin. Professional
Position Details:
The Opportunity:
The Assistant Director of Enrollment Growth & Marketing (ETM) owns both the performance engine (paid and organic demand generation, conversion optimization, CRM-driven nurture) and the content and brand engine (website content, persona-based messaging, social and video content, and the program’s public voice) that together drive ETM’s enrollment outcomes.
This role owns the full prospective student lifecycle, from initial awareness through inquiry, application, and enrollment, and is accountable for measurable increases in qualified leads, application starts, application completions, and enrolled students. The position requires a highly motivated, results-oriented professional who is equally comfortable building a paid-media funnel and writing the copy, content, and creative assets that funnel depends on.
The Assistant Director operates with significant autonomy and decision-making authority, partners closely with the Program Director on strategy and budget, and works hand-in-hand with the program’s technical/web lead, operations lead, and faculty to build, maintain, and continuously improve marketing and enrollment systems from the ground up.
Job Duty Percentages:
Enrollment Growth Strategy & Funnel Ownership (25%)
Content Strategy, Brand & Digital Marketing (25%)
Conversion Optimization, CRM & Lead Nurturing (20%)
Persona Segmentation, Website & Tracking Integrity (10%)
Recruitment, Partnerships & Outreach (10%)
Data, Analytics & Performance Management (10%)
Additional Information:
This is a full time (100% FTE), permanent position. This position is overtime exempt.
Monthly Salary: $5,485.73 - $8,400.00 | Commensurate with experience and qualifications
In accordance with RCW 49.58.110 , the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position.
Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation .
Required Qualifications:
Bachelor’s degree in a marketing, business, communications, or related field and four (4) years of progressively responsible professional experience spanning marketing/content and enrollment or growth marketing, or a related combination of both , which has included at least one (1) year of managerial experience. A Master’s degree in a related field may be substituted for up to one (1) year of the required experience. Any combination of relevant education and professional experience may be substituted for the educational requirement on a year‐for‐year basis. Education and experience can be tailored to fit the specific organizational entity/directorial assignment. Positions may require applicable licensure and/or certification.
Demonstrated experience managing high-intent digital acquisition channels (e.g., Google Ads, LinkedIn Ads)
Demonstrated experience creating marketing content and copy (web, email, social, or video) for a defined audience
Experience using CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce)
Proven ability to analyze performance data and use metrics to drive decision-making
Strong project management skills with the ability to execute in a fast-paced…