Location
ST. LOUIS, MO 63130
Scheduled Hours
37.5
Position Summary
The Communications Specialist at the Kemper Art Museum in the Sam Fox School of Design & Visual Arts at WashU helps lead the content development of marketing communications for the Museum. Contributing to overall promotional efforts, the successful candidate will be an excellent storyteller who can thoughtfully interpret the Museum’s mission, collection, and programs for broad audiences and across a wide range of content types. This position works closely with key stakeholders throughout the institution to help craft the tone, voice, and messaging for the Museum’s social media, e-newsletters, print and digital seasonal marketing materials, and advertising copy, among other assets. The Specialist ensures these communications—whether one-sentence social media captions or 300-word promotional brochure texts—are consistent, clear, and engaging across platforms. In support of this goal, the position also works closely with colleagues in the Sam Fox School’s Communications Office and the university’s offices of Advancement and Marketing & Communication on aligning the timing and tone of messaging and communications. Additionally, the Specialist will collaborate with the university’s News and Media Relations team on crafting Museum communications and maintaining relationships with local, regional, national, and international press outlets. It reports to the Head of Museum Publications.
Job Description
Primary Duties & Responsibilities:
Marketing and Communications Content (Print and Digital)
Lead development of written marketing and communications content, serving as the voice of the Museum by adhering to editorial guidelines and ensuring consistent tone and messaging across assets.
Write, edit, and proofread promotional assets for both the overall Museum and its seasonal exhibitions and programs across media platforms, including web texts, brochures, advertisements, calendars, and postcards.
Work closely with the Head of Publications and the Curatorial, Education, and Marketing teams on content strategy for current and future promotional materials.
Oversee the hiring and project management of external graphic designers. For print promotional materials such as FYI and exhibition announcements, coordinate and manage printers, incorporating color proofing and management of mailing lists to workflows.
Develop, update, and distribute content and production schedules among internal and external stakeholders.
Social Media
Lead the strategic development of content for the Kemper Art Museum’s primary social media channels (Facebook, Instagram, and YouTube), consistent with brand narrative, tone, voice, messaging, and target audience for each channel. Responsible for day-to-day activities (e.g. designing compelling content, photographing events, posting on social media platforms, responding to posts, monitoring social media for news about the Museum).
Maintain the social media calendar and publishing posts
Coordinate with colleagues and student workers on content development and gathering.
Increase visibility of the Kemper Art Museum through social media platforms, supporting the Museum collection, exhibitions, and programs, research and creative activity, and opportunities for community engagement.
Website Management
Perform day-to-day content management of Museum website, including overseeing text and image updates to the homepage, events, learning, and exhibitions pages, securing approvals from stakeholders as appropriate.
Develop content calendar and maintain workflow document for all website updates.
Serve as a liaison, in coordination with Registrar, between the Museum and an external website developer on platform updates, service disruptions, and errors within content management system.
E-newsletters and Email Communications
Create an email content plan and overall calendar, coordinating with the Marketing Specialist on targeted campaigns and audience…