Who We Are:
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
We power the passion for sport - IMG is an industry-leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the All England Lawn Tennis & Croquet Club (Wimbledon), EuroLeague Basketball, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO, a premium sports and entertainment company.
We are looking for a highly talented Senior Copywriter to help shape how IMG speaks to the world.
This is a senior creative role with responsibility for setting the standard of written work across the agency’s owned channels and marketing communications. You will turn strategy, insight and complex ideas into clear, compelling narratives that build IMG’s reputation, support commercial growth and connect with audiences across sport and culture.
You will lead copy development across executive thought leadership, B2B email marketing, RFPs, social media, and the website. You will work closely with senior stakeholders, subject-matter experts, the Creative team and Corporate Communications to define the brief, shape the story and deliver work that is distinctive, accurate and effective.
As a senior member of the team, you will also raise the quality of the wider creative output through constructive feedback, mentoring and a strong point of view on craft, tone and messaging.
Key Responsibilities and Accountabilities
Own and evolve IMG’s written voice across owned channels, ensuring every piece of communication is clear, confident, consistent and commercially purposeful.
Lead the development of high-quality copy from brief to final delivery, challenging the brief where needed and bringing clarity to complex or technical subject matter.
Partner with senior stakeholders and executives to create thought leadership, including opinion pieces, articles, interviews, speeches, LinkedIn content and industry commentary.
Shape B2B marketing content that positions IMG’s capabilities, demonstrates its expertise and supports lead generation, business development and client relationships.
Lead copy for RFPs, credentials, sales decks, case studies, capability materials and other high-value commercial communications.
Develop and oversee copy for…