Who We Are:
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
IMG sells and advises on commercial rights across sport, from sponsorship and media rights through to naming, hospitality and digital inventory, and runs a consulting capability that advises rights holders and investors. All of that work depends on good commercial insight: what an asset is worth, who is going to buy it and why, what the market is doing, and whether a deal delivered for the partner. The VP, Commercial Insights will lead that capability for IMG.
This role sits within the Strategy & Growth team. Most of the demand comes through our consulting engagements and business development, and the same insight is used by the commercial and property teams across the business. You will own the methods, the data and the tools behind it, and you will build out the team underneath you as the business asks more of it. You will report to the SVP, Strategy & Growth.
We run a pool structure, so you will draw on the wider Strategy & Growth team for project peaks. The right person is analytically strong, has done this kind of work for real, and is just as comfortable in a room with commercial people as with a spreadsheet.
Key Responsibilities and Accountabilities
Support consulting engagements and business development with the insight they need. Market sizing, buyer analysis, benchmarks, valuations, and the evidence behind a pitch or a recommendation.
Build and maintain the market picture. Which brand categories and buyers are spending, what comparable deals have cleared and at what price, and what a partner in a given market can realistically pay.
Own IMG’s valuation methods. Keep them current, bring them together where it makes sense, and make sure the teams using them are working from the same approach.
Maintain IMG’s record of deals and benchmarks so that every piece of work starts from what we already know.
Own how we show partners what a deal delivered, so renewals get argued on evidence.
Own the data. Manage the audience, exposure and benchmark sources we use, run supplier processes when they come up, and decide what we buy against what we build.
Own the tooling. Decide where automation helps, and make sure anything automated is checked before the business relies on it.
Lead and grow the team.
Knowledge and Experience
10+ years in commercial insights, analytics or commercial strategy for a business that sells or advises on sports or media rights. That could be a media owner, a league or federation, a rights holder, an agency, a consultancy or a specialist data or valuation house.
Experience producing insight that commercial and advisory teams…