At Yerba Madre, we’re more than a beverage company—we’re a movement inspired to help people Come to Life. Rooted in the sacred energy of yerba mate, a magical drink like no other, our products are designed to make you feel not just awake, but truly alive. Through a regenerative, circular business model—from sip to seed to shelf—we turn fans into agents of change who give back more than they take. By honoring yerba mate culture, strengthening communities, and restoring the Atlantic Forest, we create a positive impact on both people and planet.
As a company, our core values and fundamental beliefs are guided by these four principles that shape how our company operates:
Alive with Energy: We bring vitality to everything we do
Brave the Unknown: We lead with conviction and unafraid to disrupt
Sacred Service: We lead with care and serve from the heart
Resilient Roots : We grow stronger together a help others do the same
If this resonates with you, we invite you to Come to Life with us.
The Communication Director will help establish Yerba Madre as the natural and organic source of energy, cutting through media clutter with distinctive, credible, and inspiring stories rooted in our heritage, brand DNA, product superiority, and regenerative practices. The role connects the benefits of yerba mate with the spirit of our brand to build awareness, deepen consumer connection, and inspire people to join our regenerative movement.
As the guardian of the brand voice, the Communication Director translates this positioning into an integrated, multi-channel communications strategy and maintains brand integrity across all platforms. The role leads media relationships, storytelling, internal communications, and crisis planning, working closely with Marketing and the Impact team to ensure our product and mission-driven messages are distinctive, supported by evidence, and aligned with our actions.
THIS ROLE REQUIRED TO WORK ON-SITE IN OUR VIBRANT DOWNTOWN LOS ANGELES, CA OFFICE 3 DAYS A WEEK.
What You’ll Do
Communication Management
Develop and steward a distinctive brand voice rooted in our heritage and brand DNA, maintaining brand integrity across all platforms
Enhance corporate reputation and brand equity
Design and implement long-term outreach campaigns to build brand recognition and loyalty
Engage audiences such as consumers, media, athletes, artisits, activists, investors, non-governmental organizations and Yerba Madre’s own employees
Establish and drive a multi-channel communications strategy that positions Yerba Madre as the natural and organic source of energy and cuts through media clutter
Orchestrate strategic alliances and commercial initiatives with media channels and partners (non-linear and linear platforms)
Manage media relations and develop contacts with media members, influencers, and community leaders
Manage all communications material
Track engagement across various platforms and make data-driven decisions
Manage presence at industry events, trade shows, and conferences
Lead project management, corporate and crisis communication.
Editorial Communication
Editorial implementation of all communication content for selected projects
Develop overarching messaging that connects our heritage, brand DNA, product superiority, and regenerative practices into a clear and compelling brand narrative
Earn media/multiplier endorsement and syndication to build strong media assets and to increase brand positioning, focusing on creativity and quality.
Owned Media
Build 360 audience-centric activation plans with consistent approach trough media coverage, content production for owned media and social channels, opinion leader engagement, and partner content amplification.
Coordinate and activate of the Yerba Madre’s channels
Develop tailor-made content for the relevant channels
Content Production and distribution
Create distinctive, premium, and innovative brand stories that bring our heritage, product benefits, and regenerative practices to…