Company description
YouGov is an international research data and analytics group. We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for more than twenty years, creating the richest and most complete understanding of consumers’ complex lives. We call it living data.
We are driven by shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other and bring these values into everything we do.
With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.
Role overview
This is a consultative, client-facing research role. We are looking for someone who understands clients’ businesses, asks the right questions and gives advice that leads to better decisions. Delivery still matters, but it is no longer the whole job.
Our team is also changing how research is produced. We use AI tools, including Claude, AI agents and connected data workflows, for tasks such as questionnaire drafts, data processing, tabulation, charting and first-draft reports, while still delivering some work through traditional methods. This frees up more time for client work and thinking. You will help lead this change and bring the judgement that AI tools cannot provide on their own.
You will own a portfolio of tracking and ad hoc research for medium and large accounts, working with a high degree of independence. You will turn broad business questions into sound research designs, guide AI-assisted work, and check that every output is accurate, methodologically sound and answers the client’s real question.
You will be the trusted day-to-day partner for your clients: keeping them informed, challenging briefs where needed, bringing in insights from across YouGov’s data assets, and making recommendations that stand up to scrutiny. You will also introduce clients to YouGov’s AI-enabled data products and help the wider team adopt new ways of working.
What you will be doing
Client ownership and advisory
Act as the main point of contact for a portfolio of clients, owning relationships from brief to debrief and beyond.
Take over and manage existing accounts with ongoing work in place, including live trackers and recurring deliverables, ensuring continuity, consistent quality and on-time delivery.
Review inherited projects with a fresh eye, identifying risks, inefficiencies or opportunities to add value, and agree improvements with clients where appropriate.
Respond to new briefs from existing clients and support new business opportunities.
Understand the business problem behind each brief before recommending a solution, drawing on existing data and category knowledge, and push back constructively when a request will not deliver value.
Bring a point of view to client conversations, proactively sharing ideas, relevant data and opportunities beyond the brief.
Build a strong understanding of each client’s business, category, competitors and internal policies.
Lead kick-off meetings, debriefs and strategic reviews, presenting findings with clear implications and recommendations.
Spot opportunities to extend or deepen engagements, and work with commercial colleagues on proposals, scoping and accurate costings, confirming supplier and fieldwork costs before anything is shared with clients.
Manage complex stakeholders, competing priorities and difficult conversations with confidence and tact.
Keep clients and internal stakeholders informed with timely, proactive updates on progress, risks and next steps, and flag any delay early with a recovery plan.
Introduce clients to YouGov’s AI-enabled data products and tools [confirm product names], and help them understand both the strengths and…