Zafin is an AI platform company helping regulated institutions modernize how critical work is designed, governed, and delivered. Our technology enables organizations to move faster while maintaining the governance, accountability, and control required in highly regulated environments.
Our portfolio includes Zafin AIOS , an agent orchestration platform for governed AI work; the Zafin Banking Platform , which helps banks modernize product, pricing, offers, billing, loyalty, and relationship management; and Zafin IO , an integration platform that connects data, systems, and workflows across complex enterprise environments.
Headquartered in Toronto, Canada, Zafin partners with leading financial institutions across North America, Europe, the Middle East, Africa, and Asia-Pacific. As AI transforms the future of financial services, we're building the platforms that help regulated organizations adopt AI responsibly and at scale.
Senior Product Marketing Specialist
Location: Chennai, India (Hybrid)
Function: Marketing
Reports to: Director, Product Marketing
About Zafin
Zafin is an AI platform company for regulated institutions. We help organizations modernize complex operations, introduce new capabilities and execute with greater intelligence, control and accountability.
Our portfolio includes Zafin AIOS for governed agentic AI, the Zafin Banking Platform for product, pricing, offers, billing, loyalty and relationship management, and Zafin IO for enterprise integration.
As we continue to expand our platforms and market presence, Product Marketing plays a critical role in connecting what we build with the problems our customers need to solve.
What is the opportunity?
We are looking for an experienced B2B SaaS product marketer who can turn market and customer insights into clear positioning, compelling messaging and focused go-to-market programs.
As a Senior Product Marketing Specialist, you will take ownership of Product Marketing workstreams for assigned platforms, solutions and strategic initiatives. Working with the Director of Product Marketing, you will translate product and market priorities into differentiated messaging, go-to-market plans, customer-facing narratives and measurable market activity.
This is a hands-on, highly cross-functional role. You will work closely with Product, Sales, Pre-Sales, Industry Advisory, Market Intelligence and teams across Marketing to bring our platforms to market and communicate their value to customers.
We are also looking for someone who is fluent in using AI for Product Marketing. You should be comfortable creating repeatable workflows and AI-enabled processes that improve the quality, speed and scale of the team's work.
What you'll do
Market and customer insights
Partner with Market Intelligence and draw on customer, prospect, Sales and Product insights to understand buyer needs, market dynamics and competitive alternatives.
Translate research and market signals into actionable Product Marketing recommendations.
Build a strong understanding of buyer personas, customer challenges, purchasing considerations and competitive differentiation.
Stay close to customer and prospect conversations to understand how our positioning and messaging resonate in the market.
Product positioning and messaging
Develop clear product positioning, value propositions and messaging for buyers, champions and users.
Translate complex technical capabilities into compelling narratives that connect product functionality with customer needs and business outcomes.
Maintain and refine messaging based on customer feedback, competitive developments, product evolution and market priorities.
Work closely with Product and technical teams to develop a strong understanding of our platforms, capabilities and use cases.
Go-to-market strategy and execution
Develop and execute go-to-market plans for assigned products, solutions and initiatives, aligned with Zafin's broader Product Marketing priorities.
Translate agreed target segments…